Brand Tone

Calm, trustworthy, and educational

Brand Values

• •Sustainability and Environmental Responsibility
• •Health and Well-being
• •Transparency and Trust
• •Ethical Commitment
• •Simplicity and Purity

Best Practices

• •Always lead with the core message of safety, purity, and trust, using certifications as proof points.
• •Maintain a calm and educational tone, avoiding hype and using clear, simple language to inform and reassure.
• •Emphasize "Scandinavian" or "Nordic" qualities, connecting the brand to values like minimalism, quality, and harmony with nature.
• •Focus on the "why" behind the "what," explaining the benefits and reasons behind product features like organic ingredients.
• •Create a lexicon of brand keywords, listing on-brand and off-brand words to ensure consistency across all copy.

Social Perception

Niche, premium, and highly credible provider of organic skincare, perceived as trustworthy and high-quality due to strong certifications. Currently, a solitary and discreet choice due to limited social presence.

Copy Examples

• •Pure Radiance. Certified Care. Rediscover your skin's natural balance with our Nordic Bloom Face Cream. Crafted with organic arctic cloudberry and certified by Ecocert COSMOS, this gentle formula deeply hydrates without irritation. It’s more than skincare; it’s a daily ritual of purity and trust for your skin. Feel the difference of nature, certified.
• •Welcome to the Circle of Natural Care. Thank you for choosing naturam.dk. You've taken a step towards a skincare routine that values purity and sustainability as much as you do. Every product we create is a promise—a promise of certified organic ingredients, transparent practices, and a deep respect for both your skin and our planet. Explore your new products with the peace of mind that comes from true, natural care.
• •Scandinavian Purity. Uncompromised Quality. Experience gentle, effective skincare, certified by Nordic Swan and The Vegan Trademark. Your skin’s health is our priority.
• •Our journey began with a simple belief: that nature provides everything we need for healthy, vibrant skin. At naturam.dk, we bottle this belief. We meticulously source the purest organic ingredients, ensure every product meets the highest standards of certification, and deliver a skincare experience that is both gentle and effective. We are not just a brand; we are a promise of trust and transparency, from nature to you.
• •Simple, pure, and powerfully effective. Our commitment is certified. With labels like Ecocert and AllergyCertified, we ensure your skin receives only the best from nature, without compromise. #NaturamDK #CertifiedOrganic #ScandinavianSkincare #PureBeauty