Brand Tone

Calming & Serene, Natural & Wholesome, Artisanal & Handcrafted, Informative & Trustworthy, Warm & Inviting

Brand Values

• •Natural Purity
• •Health & Well-being
• •Eco-Consciousness & Sustainability
• •Quality & Craftsmanship
• •Transparency
• •Customer-Centricity

Best Practices

• •Emphasize \"Natural\" and \"Pure\": Consistently use keywords like \"natural,\" \"pure,\" \"plant-based,\" \"essential oils,\" \"toxin-free,\" and \"eco-friendly\" to reinforce the core product attribute.
• •Evoke Calm and Serenity: Incorporate words and phrases that suggest relaxation, peace, tranquility, and well-being (e.g., \"unwind,\" \"soothe,\" \"calm,\" \"serene,\" \"moment of Zen\").
• •Highlight Handcrafted Quality: Use terms like \"hand-poured,\" \"artisanal,\" \"small batch,\" and \"carefully crafted\" to convey the attention to detail and quality.
• •Be Informative and Transparent: Briefly educate about the benefits of natural ingredients and the brand's commitment to sustainability and health. Maintain transparency about what goes into the products.
• •Maintain a Warm, Gentle, and Inviting Voice: Write in a friendly, approachable, and caring manner that makes the audience feel understood and valued. Avoid overly aggressive sales language.

Social Perception

A Provider of High-Quality, Natural Products, Eco-Friendly and Ethical, Focused on Well-being and Relaxation, Authentic and Passionate, A Local, Small Business (with growing reach)

Copy Examples

• •Unwind and embrace tranquility. Our Lavender & Chamomile candle, hand-poured with natural soy wax and pure essential oils, gently envelops your space in a calming embrace. Let the serene aroma melt away stress, inviting a moment of pure Zen into your home. Breathe deeply, naturally.
• •Create your sanctuary. ✨ Our eco-friendly reed diffusers release a gentle, continuous fragrance, transforming your home into a haven of peace. Made with love and the purest natural ingredients because your well-being is our priority. What's your favorite way to find Zen at home? #NaturalZen #HomeFragrance #EcoFriendlyLiving #SelfCareSunday #HandcraftedGoodness
• •New! Discover a Purer Path to Relaxation with Natural Zen
• •Natural Zen: Handcrafted Home Fragrances. Pure Ingredients. Peaceful Living.
• •Born from a passion for a toxin-free life, Natural Zen lovingly handcrafts each home fragrance to bring serenity and natural purity into your home. We believe in the power of nature to soothe and uplift, using only the finest plant-based ingredients and eco-conscious practices. Join us on our journey to a more natural, peaceful way of living.