Brand Tone

calming, supportive, informative, positive, and approachable

Brand Values

• •Providing premium and efficacious products that fill a genuine need.
• •Making life easier for customers and helping lessen stress, as they view stress as the root of all departures from wellness.
• •Calmfulness: A non-stressed, positive approach to life, including clarity, focus, and personal energy management.
• •Equality: Respecting diverse viewpoints and believing in unified diversity.
• •Holistic Sustainability: Using organic, plant-based ingredients wherever possible and supporting organic farming.
• •Commitment to mental wellbeing and making mental health support accessible.
• •Simplicity and Effectiveness: Offering essential products that deliver real results by bringing people back to balance.

Best Practices

• •Always use language that is soothing, reassuring, and supportive. Avoid alarmist or overly clinical terms. Focus on how the products help users achieve a state of calm and well-being.
• •Provide informative content about the benefits of magnesium and stress management in an accessible, easy-to-understand manner. Break down complex information into digestible insights.
• •Frame messages positively, highlighting solutions and the potential for a more relaxed, healthier life. Maintain a friendly and open demeanor in all communications, from social media replies to product descriptions.
• •Ensure that copy consistently reflects Natural Vitality's commitment to natural ingredients, holistic sustainability, and overall well-being. Let the passion for helping people lessen stress shine through.
• •Connect with the audience by acknowledging common stressors and positioning Natural Vitality as a caring partner in their wellness journey. Share real stories or testimonials (with permission) that resonate with the audience’s experiences.

Social Perception

trustworthy and effective brand for stress relief and improved sleep

Copy Examples

• •Headline (Website/Social Media): Find Your Calm in a Busy World. Body: Life’s daily stressors can take a toll. Natural Vitality CALM® magnesium supplements are here to help you manage stress, release tension, and enjoy a more peaceful state of mind. Discover the power of calm.
• •Instagram Post Caption (Product Focused - CALM Gummies): Sweet dreams are made of these! ✨ Our Raspberry Lemon CALM® Gummies offer a tasty, convenient way to unwind before bed and support a restful night's sleep. Who needs a little more calm in their nighttime routine? #NaturalVitality #CALMgummies #SleepWell #StressRelief
• •Facebook Ad Copy: Feeling overwhelmed? You’re not alone. Natural Vitality CALM® is designed to help your body manage stress naturally, so you can focus on what matters. Tap into tranquility and live a more balanced life. Learn more about our natural magnesium supplements.
• •Blog Post Intro Snippet: In our always-on world, finding moments of peace can feel like a luxury. But what if reclaiming your calm was simpler than you think? We believe that managing stress is key to overall wellness, and it starts with nourishing your body with what it needs. Let’s explore how magnesium can be your ally.
• •Email Marketing Subject Line: Unwind, Relax, Recharge with Natural Vitality CALM®. Body Preview: Stress less and sleep better. Discover our range of magnesium supplements designed to help you find your natural vitality.