Brand Tone

The predominant tone of Natural Treats Organisation is personal, passionate, and inspiring. The founder, Verlyn, often communicates directly with the audience, sharing her personal journey and belief in the restorative power of nature. This creates a sense of authenticity and trustworthiness. The language used is simple, accessible, and infused with a touch of "whimsy," aiming to make wellness feel achievable and enjoyable. The brand also fosters a sense of community, referring to its customers as a "Tribe."

Brand Values

• •Natural Healing
• •Simplicity and Quality
• •Community
• •Authenticity and Trust
• •Joyful Wellness

Best Practices

• •Lead with Passion and a Personal Story: Always connect the products back to the founder's journey and genuine belief in natural healing to maintain authenticity.
• •Use "We" and "Our Tribe" to Foster Community: Employ inclusive language that makes customers feel like part of a supportive group on a shared wellness journey.
• •Keep it Simple and Accessible: Avoid overly technical jargon. Explain the benefits of the products in a way that is easy to understand and relatable.
• •Inject Joy and Positivity: Frame wellness not as a chore, but as a joyful and empowering experience. Use uplifting and inspiring language.
• •Be Visually Consistent: Ensure that all visual content on social media reflects the natural, high-quality, and personal nature of the brand. This includes using earthy tones, natural light, and showing the products in real-life settings.

Social Perception

The public perception of Natural Treats Organisation appears positive, with customers expressing satisfaction with the products. On TikTok, customer testimonials praise the effectiveness of items like their body scrubs, with one user noting how amazing their skin felt after use. The brand's social media presence is active, using hashtags like #naturalhealing, #smallbusiness, and #blackownedbusiness, which resonates with a community that values natural products and supports diverse enterprises. There is some brand name confusion online with companies that sell natural pet treats, which is a point of potential ambiguity to be aware of.

Copy Examples

• •Rediscover your inner calm with our new 'Serenity' blend. Crafted with passion and the purest herbs, this tea is more than a drink—it's a daily ritual to restore your peace. Join our Tribe and sip your way to a more tranquil you.
• •Your skin deserves the best of nature. Our handmade body scrubs are here to gently exfoliate and nourish, leaving you with a glow that’s as authentic as our ingredients. Ready to feel amazing in your own skin? #NaturalBeauty #SelfCare
• •It all started with a simple belief: nature knows best. I'm Verlyn, and I began this journey to share the incredible, healing gifts I discovered in the world of herbs. This isn't just a store; it's a community dedicated to joyful wellness. Let's unlock our inner superheroes, together.
• •Ready for a wellness boost? For a limited time, enjoy 20% off our entire collection of herbal supplements and teas. It’s our way of making nature’s best accessible to everyone. Don’t just live—thrive!
• •Our secret ingredient? A little bit of laughter and a whole lot of love. ❤️ #HerbalWellness #NaturalLiving #FounderStory