Brand Tone

Personal, Trustworthy, and Educational

Brand Values

• •Authenticity
• •Simplicity & Efficacy
• •Natural Ingredients
• •Transparency

Best Practices

• •Lead with the Founder's Story: Continuously tie the brand and products back to the founder's personal journey. This builds authenticity and trust.
• •Emphasize "Made in France": Use this as a consistent marker of quality, craftsmanship, and safety, which helps differentiate it from the other "Nature Secret" products of questionable origin.
• •Focus on Ingredient Education: Instead of just listing ingredients, explain their "ancestral" history and scientifically-backed benefits (e.g., "Azelaic acid, a gentle active known to target redness and spots..."). This reinforces the brand's educational tone.
• •Use a Soft, Encouraging Voice: The copy should feel like advice from a trusted friend who has been through the same struggles. Use words like "discover," "restore," and "unveil" rather than aggressive, results-driven language.
• •Visually and Textually Separate from Other Brands: Consistently use the full "Natural Secret beauty" name and the French identity. Actively manage social media to clarify that the skin-lightening products discussed in viral reviews are not part of your brand, protecting your reputation for safety and natural care.

Social Perception

A small, trustworthy, and honest company dedicated to clean beauty.

Copy Examples

• •Tired of breakouts? Find your peace with our Azelaic Acid cream. Inspired by a personal journey to clear skin, made for yours.
• •It all started with my own skin frustrations. I searched for something simple, natural, and effective, but couldn't find it. So I made it. ✨ Our EffaCrème is a result of that journey—an honest, gentle, and powerful solution for imperfections. Made in France, for skin that deserves peace. #NaturalSecretBeauty #SkinJourney #MadeInFrance
• •Rediscover an ancestral secret for skin and hair. Our 100% natural Nigella Oil is a powerhouse of benefits, used for millennia to soothe, hydrate, and strengthen. It’s the heart of our brand—pure, potent, and a tribute to what nature offers best.
• •Your journey to naturally beautiful hair starts now.
• •Real results, honest ingredients. Discover the story behind our natural cosmetics.