Brand Tone

sassy, humorous, relatable, and conscious

Brand Values

• •Sustainability and Respect for Nature
• •Giving Back
• •Transparency
• •Self-Expression and Individuality
• •Quality and Purpose
• •Collaboration

Best Practices

• •Embrace the Sass (Authentically): Don't be afraid to inject humor, wit, and a touch of irreverence that aligns with the "sassy, classy, and smartassy" identity. Ensure it feels genuine and not forced.
• •Weave in Values Naturally: Seamlessly integrate mentions of sustainability, plant-based ingredients, and support for animal rescues into product descriptions, social media, and storytelling. It shouldn't feel like an afterthought but a core part of the message.
• •Speak Like a Friend (Who Gets It): Use relatable language. Address your audience directly and informally. Share content that resonates with everyday life, with a sassy twist.
• •Be Consistent Across Platforms: Whether it's the website, Facebook, TikTok, or product packaging, the sassy, conscious, and humorous voice should be recognizable.
• •Engage with Attitude (But Kindness): When interacting with customers (comments, DMs, reviews), maintain the brand's personality. Be playful and witty, but always underpin it with helpfulness and a positive approach, reflecting the brand's collaborative and community values.

Social Perception

fun, eco-conscious, and ethical small business that cares about animals and provides unique, expressive products

Copy Examples

• •Tired of boring candles? So were we. Light up your life (and your living room) with our 'Nothing Vanilla About Me' candle. Plant-based, sassy, and gives back to pups in need. What’s not to love?
• •Be bold. Be you. Be a little sassy. Our eco-friendly decor is here to help you express every fabulous facet of your personality, guilt-free. #NaturallySassyP #SustainableStyle #HomeDecorWithAttitude
• •Unleash Your Inner Sassy (and make a doggo’s day!)
• •We're Jen & Luna (the real boss). We believe your home should be as unique and outspoken as you are, and that we can make awesome stuff without trashing the planet or forgetting our furry friends. That's Naturally Sassy P in a nutshell (a plant-based, recyclable nutshell, of course!).
• •Ready to get your craft on? Join our virtual candle-making workshop! We’ll spill the (natural, plant-based) beans on how to create your own sassy scents. Perfect for a girls' night in or just because you’re awesome.