Brand Tone

Nurturing and Conscientious, personal, warm, and trust-based, reflecting a small, passionate, ethical business.

Brand Values

• •Ethical Production
• •Natural Ingredients
• •Handmade Quality
• •Conscious Consumerism
• •Family and Safety

Best Practices

• •Lead with the "Why": Always connect products back to core values, emphasizing the commitment to natural, ethical, and safe products.
• •Use a Nurturing, Personal Voice: Write with warm, reassuring, and caring language, directly addressing the customer to create a personal connection.
• •Emphasize the Sensory Experience: Describe the smells, textures, and feelings products evoke using descriptive words.
• •Highlight the "Handmade" Story: Reinforce authenticity and quality by mentioning products are made by a real person, crafted in small batches, or poured by hand.
• •Maintain Transparency and Honesty: Be clear about ingredients and mission to build trust, leveraging the "clear conscience" promise.

Social Perception

Positive, particularly among those prioritizing natural and handmade products. Perceived as trustworthy, authentic, high-quality, and artisan, effectively delivering on promises of natural and effective skincare.

Copy Examples

• •Pour a little love into your evening routine. ✨ Introducing our new Lavender & Oat Milk Bath Soak. Handmade with calming lavender essential oil and soothing colloidal oatmeal, it’s crafted to melt away the day's stress and deeply nourish your skin. Because your peace of mind is our most important ingredient. Tap to shop and turn your bath into a sanctuary.
• •Tired of dry, unhappy skin? Our Milk & Honey Body Cream is like a comforting hug in a jar. We whip rich shea butter with real milk proteins and golden honey to create a deeply hydrating, non-greasy formula that lasts all day. Handcrafted for sensitive and eczema-prone skin, it soothes irritation and leaves you feeling soft, smooth, and cared for. Give your skin the natural nourishment it deserves.
• •Handmade with intention. Poured with passion. ✨ At Naturally Kerious, we believe skincare should be simple, safe, and effective. No harsh chemicals, no confusing labels—just pure, natural ingredients you can trust. Ready for skin that feels as good as it looks? #NaturallyKerious #HandmadeSkincare #ConsciousBeauty
• •Skincare Crafted with Care. For Your Skin, For Your Conscience.
• •A little gift from our hands to yours | 20% Off Inside