Brand Tone

Nurturing, informative, and aspirational; warm, supportive, and empowering for parents, while also educational and encouraging an eco-conscious lifestyle.

Brand Values

• •Conscious and Responsible Parenthood
• •Health and Safety
• •Sustainability and Eco-consciousness
• •Convenience and Support for Modern Families
• •Community and Customer Engagement

Best Practices

• •Lead with Empathy and Support: Always frame communication from a place of understanding the challenges and joys of parenthood. Use supportive and encouraging language.
• •Educate, Don't Just Sell: Provide valuable information about product ingredients, benefits, and alignment with a healthy lifestyle. This builds trust and positions the brand as an expert resource.
• •Uphold the "Why": Consistently connect products back to the brand's core values of conscious parenting, sustainability, and creating a safe home environment.
• •Maintain a Warm and Approachable Voice: Whether in a product description or a social media reply, the tone should be friendly and accessible, making customers feel like they are part of a supportive community.
• •Showcase Real-Life Scenarios: Use visuals and narratives that reflect the everyday lives of modern Filipino families, making the brand and its products relatable and aspirational.

Social Perception

A curated and trustworthy e-shelf for high-quality, niche, health-conscious, and environmentally friendly products, perceived as a reliable and comprehensive lifestyle brand for the whole family.

Copy Examples

• •Protect your baby and the planet with every nappy change. Our new line of biodegradable diapers is gentle on the most sensitive skin and kind to Mother Earth. Because a healthier future starts with the choices we make today. #NaturallyBaby #EcoConsciousParenthood
• •Nurture your family's well-being from the inside out. Our curated wellness bundle is packed with natural essentials to keep every member of your family healthy and thriving. Simplify your path to a healthier home. #NaturallyFamily #HolisticHealth
• •Swipe up to discover the secret to a sparkling clean and safe home for your little explorers! Our latest non-toxic cleaner is tough on messes but gentle on your peace of mind. ✨ #SafeHaven #NaturallyClean
• •At Naturally Baby, we believe in raising the next generation with love, kindness, and a deep respect for our world. That's why we're committed to bringing you products that align with these values. Join our community of conscious parents. ❤️ #NaturallyBabyValues #MindfulParenting
• •A short, engaging video showing a variety of their products in use throughout a family's day – from a baby's morning routine to a family meal, ending with the tagline: "Everything your family needs to live, grow, and thrive. Naturally. #NaturallyBabyPH #FamilyEssentials"