Brand Tone

Aspirational, clean, and educational; supportive, informative, positive, encouraging, and empowering, with a focus on clarity and simplicity, conveying calm confidence.

Brand Values

• •Natural and Pure Ingredients
• •Transparency and Trust
• •Holistic Wellness
• •Efficacy and Results

Best Practices

• •Lead with the Feeling, Support with the Facts
• •Use an Empowering and Inclusive Voice
• •Maintain a Lexicon of "Clean" Words
• •Educate, Don't Just Sell
• •Translate Science into Simple Stories

Social Perception

Trusted source, community-oriented, and an aspirational health partner that aligns with personal health goals.

Copy Examples

• •Feel the spark of nature. Our new Solis capsules are crafted with pure, sun-grown botanicals to help you rise to any occasion. Power your day, the natural way. #NaturallyEnergized #PlantPower #WellnessJourney
• •Purity you can see. Results you can feel. We believe in complete transparency, from our sustainable sourcing to the clean ingredients in every bottle. Discover the 'naturally' difference.
• •Your restorative night's sleep is a sunrise away. Our Luna blend is a gentle, non-habit-forming way to quiet your mind and welcome deep rest. Wake up refreshed and ready for what's next. #SleepNaturally #HolisticHealth
• •A happy gut is the root of wellness. Our Flora biotic supplement nurtures your internal ecosystem with clinically-studied probiotic strains, helping you feel balanced from the inside out. Because true health starts within.
• •Tired of supplements filled with things you can't pronounce? We get it. At 'naturally,' we use only the purest ingredients from nature to help you achieve your wellness goals. Join our community and get 15% off your first step towards a healthier you.