Brand Tone

Authentic, Trustworthy, Caring, Nurturing, Knowledgeable, Experienced, Passionate, Inspiring, Professional, Approachable, Conscious, Responsible

Brand Values

• •Nature-Derived Efficacy
• •Sustainability & Environmental Responsibility
• •Cruelty-Free & Ethical Practices
• •Australian Heritage & Quality
• •Family Legacy & Passion
• •Customer Focus
• •Honesty & Simplicity
• •Innovation with Nature

Best Practices

• •Lead with "Natural" and "Organic" Authenticity: Consistently use terms like "plant-based," "botanical extracts," "natural ingredients," and "certified organic ingredients" where applicable, linking them to specific product benefits and formulations.
• •Champion Australian Identity: Regularly feature "Australian Made," "Proudly Australian Owned," or "Crafted in South Australia" to reinforce this key differentiator and appeal to local pride and trust in quality.
• •Embed Core Ethical Values: Frequently and naturally integrate "cruelty-free," "vegan-friendly" (as appropriate), "sustainably sourced," and "eco-conscious packaging" into product descriptions and brand storytelling to solidify the ethical brand image.
• •Maintain a Warm, Expert, and Caring Voice: Adopt a tone that is knowledgeable (reflecting 65+ years of experience) yet approachable and genuinely concerned for the customer's well-being and the environment's health.
• •Focus on Tangible Benefits and Solutions: Clearly articulate how the natural ingredients translate into real benefits for the user (e.g., "Our ColourArt Shampoo with Native Australian Kakadu Plum helps protect against colour fade and enhances vibrancy"). Showcase how the products address specific needs like frizz control, hydration, or scalp health.

Social Perception

Trusted Source for Natural Products, Ethically Conscious Choice, Effective and Gentle, Good Value for Money, Reputable Australian Brand, Caring and Responsible

Copy Examples

• •Headline: "Embrace Your Natural Beauty. 🌿 Since 1954." Body: "For over 65 years, Natural Look Australia has been dedicated to harnessing the power of nature. Our Australian-made, plant-based formulas nourish your hair and skin, while respecting our planet. Discover the difference pure ingredients make. #NaturalLookAustralia #SustainableBeauty #AussieMade"
• •Headline: "Healthy Hair Starts with Nature's Best. ✨" Body: "Tired of harsh chemicals? Natural Look Australia offers salon-quality results with gentle, organic, and cruelty-free ingredients. From revitalising shampoos to nourishing treatments, care for your hair the natural way. #VeganHaircare #OrganicBeauty #NaturalIngredients"
• •Headline: "Unlock Radiant Skin, Naturally. 🌱" Body: "Experience the Natural Look Skincare difference. Our family’s passion, combined with Australia's finest botanicals and cutting-edge science, brings you effective, conscious beauty. Love your skin, honour nature. #NaturalSkincare #CrueltyFree #EcoFriendly"
• •Headline: "Australian Made Beauty, Rooted in Passion. 🇦🇺" Body: "Proudly family-owned and Australian made, Natural Look Australia is committed to quality, sustainability, and ethical practices. Join a community that believes in beauty that’s good for you and the Earth. #EthicalBeauty #SupportLocalAU #HairHealth"
• •Headline: "The Taverna Family Legacy: Caring for Your Beauty, Naturally. ❤️" Body: "Since Arturo Taverna's first salon in 1954, our commitment has been unwavering: to provide exceptional hair and beauty care with the purest ingredients. Experience the Natural Look tradition of quality and passion. #FamilyOwned #NaturalBeautyJourney #TimeTested"