Brand Tone

Passionate, Trustworthy, Natural, Friendly, Premium

Brand Values

• •Animal Health & Wellbeing
• •Natural & High-Quality Ingredients
• •Transparency & Honesty
• •Customer Focus & Support
• •Ethical Sourcing
• •Sustainability

Best Practices

• •Emphasize "Natural" and "Real Food": Consistently use terms like "100% natural," "human-grade ingredients," "ethically sourced," "free from artificial additives/fillers/grains." Reinforce the idea of feeding pets as nature intended.
• •Focus on Pet Well-being and Benefits: Frame copy around the positive impact on pets – improved health, vitality, coat, digestion, and happiness. Use emotive language that resonates with pet lovers.
• •Maintain a Passionate yet Authoritative Voice: Convey genuine care and enthusiasm for pets while providing clear, factual information about the benefits of raw feeding and the quality of ingredients. Back up claims with the "why" (e.g., "human-grade for better digestion").
• •Be Approachable and Supportive: Use welcoming language. When addressing potential concerns (like transitioning to raw), offer guidance and reassurance. Highlight excellent customer service.
• •Show, Don't Just Tell: Incorporate customer testimonials and stories (with permission) to provide authentic social proof of the brand's claims and the positive perception of the products.

Social Perception

High-quality, trustworthy brand that significantly improves pets' health and happiness; advocate for raw feeding.

Copy Examples

• •Headline: Unlock Your Pet's True Vitality. Naturally. Body: At Natural Instinct, we believe every pet deserves to thrive. That's why we craft our 100% natural, raw meals with only the finest British, human-grade meats and freshest produce. No grains, no fillers, just pure, wholesome goodness for a happier, healthier companion. See the difference real food makes.
• •Headline: From Our Kitchen to Their Bowl: The Best, As Nature Intended. Body: We're passionate about pets, just like you. Our recipes are lovingly prepared using ethically sourced ingredients, ensuring your furry friend gets the balanced, biologically appropriate nutrition they were born to eat. Give them the gift of nature with Natural Instinct.
• •Headline: Sensitive Tummy? Dull Coat? It's Time for a Natural Change. Body: Thousands of pet owners have seen incredible transformations with Natural Instinct. Our easily digestible raw food, free from common allergens and artificial nasties, can help soothe sensitivities and bring back that glossy shine. Trust the power of nature.
• •Headline: More Than Just Food – It's a Foundation for a Lifetime of Happiness. Body: Choosing Natural Instinct means choosing vibrant energy, optimal digestion, and a genuinely excited pup at mealtimes. We’re dedicated to providing the highest quality raw nutrition, because a healthy pet is a happy pet.
• •Headline: Join the Raw Revolution with Confidence. Body: New to raw feeding? Our expert team is here to guide you every step of the way. With Natural Instinct’s complete and balanced meals, transitioning is simple. Discover the delicious, health-boosting benefits our human-grade, natural recipes offer your beloved dog or cat.