Brand Tone

Authentic & Down-to-Earth, Passionate & Caring, Quality-Conscious & Trustworthy, Responsible & Eco-Minded, Proudly New Zealand

Brand Values

• •Sustainability
• •Quality & Durability
• •Animal Welfare & Comfort
• •Natural Materials
• •Craftsmanship & Local Focus
• •Practicality

Best Practices

• •Emphasize NZ Roots & Materials: Consistently highlight \"New Zealand made,\" \"NZ wool,\" and the connection to the local farming heritage. This builds authenticity and trust.
• •Speak from Experience: Leverage the founders' story. Use phrases like \"As dog owners ourselves...\" or \"We know what it takes...\" to connect with the audience on a personal level.
• •Balance Ruggedness with Care: Showcase the durability needed for \"hardworking hounds\" while also emphasizing the comfort and care that all dogs deserve.
• •Champion Sustainability: Clearly communicate the eco-friendly aspects – product longevity, natural materials, and responsible choices – as a key differentiator.
• •Use Warm, Honest Language: Maintain a friendly, approachable, and sincere tone. Avoid overly technical jargon and focus on the tangible benefits for the dog and owner (e.g., \"real value and joy\").

Social Perception

Positive Reputation, Appreciation for Natural & Local, Trusted by Dog Owners, Eco-Conscious Appeal

Copy Examples

• •Headline: Built for Adventure. Crafted for Comfort. Body: From the rugged high country to your cozy home, Natural Hound beds are made with premium NZ wool and durable canvas. Give your loyal companion the lasting comfort they deserve. #NaturalHound #NZMade #DogComfort
• •Headline: Tired of flimsy gear? So were we. Body: That's why Natural Hound was born. Our NZ-made dog coats and beds are designed for durability and sustainability, using the finest natural materials. Invest in quality that lasts. #DurableDogGear #SustainablePet #NaturalWool
• •Headline: Naturally Better Sleep for Your Best Mate. Body: Spoil your hound with the temperature-regulating goodness of New Zealand wool. Our eco-friendly dog beds ensure year-round comfort, naturally. Because they're family. #WoolDogBed #EcoFriendlyPet #HealthyHound
• •Headline: For the Love of Dogs, and Our Planet. Body: At Natural Hound, we craft premium dog essentials that are kind to your pup and the earth. Explore our range of sustainable, NZ-made beds and coats. #MadeInNZ #SustainableLiving #DogLovers
• •Headline: High Country Tough, Home Comfort Approved. Body: Natural Hound: Originally designed for NZ's working dogs, now loved by hounds everywhere. Experience the difference quality materials and thoughtful craftsmanship make. Shop our beds and coats. #WorkingDog #PetEssentials #NZWool