Brand Tone

Nurturing and Caring, Authentic and Transparent, Informative and Educational, Friendly and Approachable, Passionate

Brand Values

• •Natural & Non-Toxic
• •Health & Wellbeing
• •Handmade Quality & Purity
• •Transparency & Knowledge Sharing
• •Family-Focused
• •Australian Made
• •Customer Satisfaction

Best Practices

• •Always Emphasize "Natural" and "Handmade": Ensure that copy consistently highlights the natural origin of ingredients, the absence of toxins, and the care taken in their handmade process.
• •Speak with a Nurturing and Caring Voice: Use language that conveys warmth, understanding, and a genuine desire to help customers improve their wellbeing and that of their families.
• •Educate Gently: Share information about the benefits of natural ingredients and low-tox living in an accessible and empowering way, not a preachy one. Frame it as sharing knowledge to help them make informed choices.
• •Be Authentic and Relatable: Share the brand's story and values. Use testimonials and user-generated content where possible to build trust and community. The founder's personal journey is a strong point of connection.
• •Focus on Sensory Experience and Benefits: Describe the feel, scent, and positive effects of the products. Use evocative language that appeals to the desire for a healthier, more pleasant, and natural lifestyle (e.g., "uplifting scent," "soothing aroma," "gentle on skin").

Social Perception

Trusted for Natural Solutions, High-Quality Products, Pleasant and Authentic Scents, Good Value, Supportive of Small Business

Copy Examples

• •Headline: Embrace Nature's Pure Touch. Body: Tired of harsh chemicals? Our handcrafted soaps are lovingly made with only the finest natural ingredients, leaving your skin feeling soft, nourished, and truly clean. Discover the difference nature makes. #NaturalHomeAndBody #HandmadeSoap #LowToxLiving
• •Headline: Gentle Care for Your Little One. Body: Your baby's delicate skin deserves the purest touch. Our Organic Baby Balm is crafted with love and nature's gentlest ingredients to soothe and protect. Because we believe in toxin-free toddles. #OrganicBabyCare #NaturalBaby #SafeSkincare
• •Headline: Transform Your Home into a Natural Sanctuary. Body: Invite the serene scents of the Australian bush into your space. Our Natural Room Sprays use only pure essential oils to refresh your home without a single synthetic. Breathe easy, live naturally. #NaturalRoomSpray #EssentialOils #HealthyHome
• •Headline: From Our Home to Yours: The Journey to Low-Tox Living. Body: It started with a mother's quest for safer alternatives. Today, Natural Home & Body brings you a range of lovingly handmade products, crafted in small batches with the purest ingredients Gippsland has to offer. Join our family on the path to a more natural life. #AustralianMade #HandmadeWithLove #NaturalWellbeing
• •Headline: Feel the Magnesium Glow! Body: Unwind and replenish with our potent MagnesiumOils and Bath Salts. Experience the natural power of magnesium to soothe muscles, calm your mind, and support your overall wellbeing. Nature’s simple solution for a better you. #MagnesiumBenefits #NaturalWellness #SelfCareNaturally