Brand Tone

Natural & Wholesome, Friendly & Approachable, Passionate & Authentic, Sensory & Experiential

Brand Values

• •Natural Purity
• •Health & Wellness
• •Quality
• •Authenticity/Craftsmanship
• •Joy & Comfort

Best Practices

• •Emphasize "Natural" Authentically: Always highlight the natural qualities of the products (e.g., "100% fruit," "no artificial additives," "naturally scented") without over-sensationalizing. Let the simplicity and purity speak for itself.
• •Use Sensory Language: Appeal to taste, smell, and touch. Describe the textures of dried fruits, the aroma of teas or fragrances, and the vibrant colors of the products. This is especially important for a brand rooted in fruit and natural essences.
• •Maintain a Friendly and Positive Voice: Keep the language warm, inviting, and optimistic. Address the customer directly and make them feel like part of a community that values health and nature.
• •Connect with Heritage (where appropriate): For products linked to the Taiwanese "果然萌膜" brand or using specific Taiwanese fruits, subtly weave in the origin story or the unique qualities of the region's produce. This adds a layer of authenticity and uniqueness.
• •Focus on Benefits, Not Just Features: Instead of just saying "sugar-free," explain the benefit: "Enjoy guilt-free sweetness that's all natural." For fragrances, instead of "contains lavender oil," try "Create a calming sanctuary with the soothing scent of natural lavender."

Social Perception

Positive (within its niche), Associated with Taiwan, Healthy & Natural Choice, Trustworthy (for its specific products)

Copy Examples

• •Headline (Website Banner for Dried Fruit): "Purely Fruit, Perfectly Dried. Taste Nature's Candy."
• •Social Media Post (Instagram - Fruit Tea): "Steep into serenity. 🌿 Our all-natural fruit teas are a warm hug in a mug, blending real fruit pieces for a flavor that's as honest as nature itself. What's your favorite calming ritual? #NaturalFruitWorks #FruitTea #PureGoodness #HealthyHabits"
• •Product Description (Dried Mangoes): "Handpicked mangoes, sun-kissed and gently dried to lock in that vibrant, tropical sweetness. No added sugars, no artificial anything – just pure, chewy, mango goodness. Your healthy snack adventure starts here. #GoNatural #MangoLove"
• •Email Subject Line (Promoting New Product/Fragrance): "Discover Your Natural Oasis: New Scents from 果然萌膜 (Natural Fruit Works)!"
• •About Us Snippet (Website): "At Natural Fruit Works, we believe the best flavors come straight from the earth. Born from a love for Taiwan's rich bounty, we're dedicated to bringing you wholesome, delicious fruit snacks and artisanal products that nourish your body and delight your senses. Experience the genuine taste of nature with us."