Brand Tone

Trustworthy & Transparent, Passionate & Authentic, Empowering & Encouraging, Conscious & Responsible, Straightforward & "No BS"

Brand Values

• •Quality & Purity: Commitment to clean, healthy, whole-food ingredients, rigorously lab-tested.
• •Transparency: Openness about ingredient sourcing and third-party testing.
• •Health & Happiness: Mission to help people live happier, healthier lives through quality nutrition.
• •Sustainability & Environmental Stewardship: Use of eco-friendly packaging and responsible sourcing. "Because there is no Planet B."
• •Customer Focus & Trust: Value customer loyalty and offer satisfaction guarantees.
• •Integrity & Doing Good: Operating as a B Corp and using business as a force for good.
• •Simplicity & Efficacy: Combining ancient health traditions with scientific research to create effective products without unnecessary additives.

Best Practices

• •Prioritize Transparency: Always be open and honest about ingredients, sourcing, and testing. Link to certifications and lab results where appropriate.
• •Emphasize "Clean" and "Natural": Consistently use language that reflects the purity of the products – e.g., "clean ingredients," "no artificial fillers," "whole-food based," "eco-friendly."
• •Speak with Passion and Authenticity: Share the founding story and the "why" behind the brand. Connect with customers on a personal level, as people who also care about health and wellness.
• •Highlight B Corp Status and Values: Regularly remind the audience of the commitment to using business as a force for good, sustainability, and ethical practices. Integrate values like "Care for Yourself, Care for the Planet™".
• •Maintain an Empowering and Positive Tone: Encourage customers on their health journey. Focus on the benefits of a healthy lifestyle (energy, vitality, happiness) rather than just product features.

Social Perception

Positive: Customers appreciate the quality of ingredients, the brand's commitment to clean products, and its eco-conscious approach. Good customer service is also frequently mentioned. The products are seen as fitting well into specific dietary lifestyles like Keto and Paleo. Trusted: The emphasis on third-party certifications (B Corp, Paleo Foundation, Non-GMO Project, American Humane) builds trust with consumers. High-Quality Association: Perceived as a provider of premium supplements.

Copy Examples

• •Headline: Fuel Your Body, Honor the Planet. Body: At Natural Force, we believe what’s good for you should also be good for the Earth. Discover our range of clean, lab-tested supplements made with the purest ingredients and packaged with the planet in mind. Take control of your health, naturally.
• •Headline: Transparency You Can Taste. Performance You Can Feel. Body: Tired of mystery ingredients and artificial fillers? So were we. That’s why we created Natural Force – effective supplements with nothing to hide. Check our third-party test results online and feel the difference clean nutrition makes.
• •Headline: Join the (Natural) Force for Good. Body: Being a B Corp isn't just a certification; it's our commitment to you and the planet. Every Natural Force product empowers your well-being while supporting sustainable practices. Choose supplements that make you feel good, inside and out.
• •Headline: Your Journey to a Healthier You Starts with Real Ingredients. Body: No fads, no fillers, just the pure power of nature. Natural Force blends ancient wisdom with modern science to bring you supplements that truly nourish. Ready to live your happiest, healthiest life?
• •Headline: Simplify Your Wellness. Amplify Your Life. Body: With Natural Force, achieving your health goals is straightforward. Our clean, effective formulas are designed for your busy life, supporting everything from energy and digestion to beauty and joint health, all while caring for our planet.