Brand Tone

Informative, Trustworthy, Caring, Nature-Oriented, Approachable

Brand Values

• •Nature and Naturality: Prioritizing natural ingredients and processes, and drawing from "grandmother's garden" wisdom. They aim to provide the "best possible, natural support."
• •Quality and Purity: Commitment to high-quality raw materials and products free from artificial additives.
• •Customer Well-being and Health: Focusing on products that support health, vitality, and overall well-being.
• •Sustainability and Environmental Responsibility: The brand states they "play our part in an environmentally conscious & respectful approach to nature" and support nature with concrete projects, such as planting a tree for every product sold through a partnership with OneTreePlanted.
• •Customer-centricity and Partnership: Viewing customers and business partners as people, emphasizing satisfaction, and being a "friendly, personal & loyal partner."
• •Expertise and Trust: Collaborating with specialists like pharmacists to develop effective products. Transparency in ingredient information also builds trust.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., keywords, sentence structure, preferred address like "you" vs. "our customers") and share it across everyone creating content. Include do's and don'ts.
• •Prioritize "Nature" and "Natural" Authentically: Consistently weave in themes of nature, purity, and holistic well-being, but avoid clichés. Use specific examples of natural ingredients or processes where possible, as seen on the Naturaleza website.
• •Educate and Inform, Don't Just Sell: Provide valuable information about product benefits, ingredients, and the science or tradition behind them. This builds trust and positions the brand as an expert, aligning with Naturaleza's current approach.
• •Maintain a Caring and Approachable Persona: Even when discussing scientific aspects, ensure the language remains accessible and empathetic. Use "we" to connect with the audience and "you" to directly address them. Highlight customer service and the human element of the brand, as seen in their "Philosophie" and "Team" pages.
• •Be Transparent and Honest: Clearly communicate about ingredients, sourcing (if possible), and company values like sustainability. If making claims, ensure they are supported. This aligns with the trustworthy aspect of the Naturaleza brand.

Social Perception

Users visiting the website are likely to perceive the brand as a dedicated provider of natural health and wellness products, with a strong emphasis on Swiss quality and natural ingredients. The multi-language website suggests an aim for accessibility.

Copy Examples

• •Headline: Rediscover Nature's Wisdom. Your Path to Wellness Starts Here. Body: At Naturaleza Naturprodukte, we believe the best ingredients come from the earth. Explore our range of pure, high-quality supplements and natural cosmetics, crafted with care in Switzerland to support your body’s innate vitality. Let us be your partner in holistic health.
• •Headline: More Than Just Natural. It's Naturaleza. Body: Tired of artificial additives and empty promises? We are too. That's why we partner with experts and select only the finest natural ingredients for our products. Experience the Naturaleza difference – for your well-being and our planet. For every product you purchase, a tree is planted.
• •Headline: Your Daily Dose of Nature's Best – Delivered with Care. Body: From invigorating superfoods to soothing natural skincare, each Naturaleza product is a testament to our love for nature and our commitment to you. Our friendly team is here to guide you on your wellness journey. Have a question? We're just a call or click away.
• •Headline: Feel the Power of Purity. Body: Our philosophy is simple: harness the gentle strength of nature to enhance your health. Discover our [Product Category, e.g., Ashwagandha capsules], made with meticulously sourced ingredients, designed to help you [Specific Benefit, e.g., find your calm and balance]. Because you deserve nature's finest.
• •Headline: Wellness, Rooted in Nature. Shared with Passion. Body: The Naturaleza family is passionate about bringing you the treasures of the natural world. We believe in a respectful partnership with nature and with you, our valued customer. Explore our collection and feel the authentic difference that pure, natural products can make in your life.