Brand Tone

Informative, Trustworthy, and Passionate.

Brand Values

• •Purity and Quality
• •Customer Well-being
• •Transparency and Honesty
• •Eco-Friendliness and Sustainability

Best Practices

• •Educate, Don't Just Sell: Focus on providing valuable information about the benefits and uses of your products. This builds trust and positions your brand as an authority.
• •Emphasize Purity and Quality in Every Message: Consistently use terms like "100% pure," "natural," "therapeutic grade," and "sustainably sourced" to reinforce your core values.
• •Maintain a Calm and Reassuring Voice: Your language should reflect the calming and healing nature of your products. Use positive and soothing words.
• •Share Customer Stories and Testimonials: Let the positive experiences of your customers speak for your brand. This adds authenticity and social proof.
• •Be Transparent and Personable: Continue to foster a direct connection with your audience. Share behind-the-scenes content and maintain an open and honest dialogue.

Social Perception

Natural Essence Oils is perceived by the public as a reliable and high-quality source for essential oils. Customers view the brand as knowledgeable and genuinely committed to its products and their benefits. The direct interaction with the owner is a significant factor in this positive perception, making customers feel valued. The brand is seen as a supportive partner for small businesses that rely on high-quality ingredients. The overall sentiment is that the brand delivers on its promise of providing pure and effective natural products.

Copy Examples

• •Unwind your day and soothe your mind. Our 100% pure Lavender essential oil is your perfect partner for a peaceful night's sleep and a calm start to your morning. Discover the tranquility of nature in every drop.
• •Elevate your wellness journey with the purest essences of nature. At Natural Essence Oils, we bring you therapeutic grade essential oils, ethically sourced and lovingly bottled. Experience the difference that true purity makes.
• •Breathe in the clarifying and invigorating aroma of our Eucalyptus essential oil. Steam-distilled to capture its potent properties, it's the natural choice for respiratory support and creating a refreshing atmosphere in your home. Pure, potent, and always natural.
• •Ready to infuse your life with natural wellness? For a limited time, enjoy 15% off our entire collection of pure essential oils and blends. It’s our way of saying thank you for choosing the path to natural well-being.
• •Create your own sanctuary. Blend 3 drops of our sweet orange, 2 drops of frankincense, and 2 drops of sandalwood for a grounding and uplifting aroma. Pin this recipe and explore the art of natural scent creation with us.