Tono de Marca

caring, expert, and reassuring

Valores de Marca

• •Natural & Organic Focus: Prioritizing the use of natural, organic, and biodynamic ingredients in their hair colour and treatments.
• •Gentle Hair Care & Well-being: Commitment to formulations that are kind to hair, scalp, and skin, avoiding harsh chemicals like ammonia and peroxide, and suitable for sensitive individuals.
• •Environmental Responsibility & Sustainability: Actively working to reduce environmental impact through initiatives like plastic-free packaging, reusable products, and promoting sustainable practices.
• •Cruelty-Free: Adherence to cruelty-free practices in product development and sourcing.
• •Effectiveness & Quality: Delivering high-quality products that provide excellent results, such as vibrant colour, grey coverage, and improved hair condition ("feel good glossy hair").
• •Customer-Centricity & Expertise: Valuing their clients and providing expert advice and service, both in the salon and for at-home users.

Mejores Prácticas

• •Prioritize "Gentle" and "Kind": Consistently use language that emphasizes the gentle nature of the products and their kindness to hair, scalp, and the environment (e.g., "gentle formulation," "kind to sensitive skin," "eco-kind").
• •Educate and Inform: Share knowledge about the benefits of natural and organic ingredients and the drawbacks of harsh chemicals, positioning the brand as a trusted expert in healthy hair colouring.
• •Use Reassuring Language: Address potential customer concerns (e.g., allergies, hair damage, grey coverage effectiveness) with empathetic and reassuring statements that build confidence in the brand's solutions.
• •Highlight "Feel Good Glossy Hair": Connect the product benefits to the desirable outcome of healthy, vibrant, and glossy hair that makes the customer feel good.
• •Emphasize Sustainability and Ethics: Weave in messages about environmental responsibility (plastic-free, reusable) and cruelty-free values, appealing to the conscious consumer.

Percepción Social

Natural Colour Works is generally perceived positively by its clients and the online community interested in natural hair care. Customers appreciate the brand for providing effective and gentle alternatives to conventional hair dyes. They are seen as a trustworthy option for individuals with allergies, sensitive skin, or those who have experienced hair damage from chemical treatments. The brand's commitment to organic ingredients and eco-friendly practices resonates well with environmentally conscious consumers. The salon is viewed as a place offering professional service and a welcoming environment. Mentions in blogs and reviews highlight the unique H2O Water Colour system and its benefits.

Ejemplos de Copy

• •Headline: Rediscover Your Hair's Natural Radiance. Gently. Body: Tired of harsh chemicals? Our H2O Water Colour bathes your hair in vibrant, natural-looking shades while nourishing every strand. Perfect for sensitive scalps and hair that deserves a little extra love. Feel the Natural Colour Works difference. Call to Action: Explore our gentle home hair colours.
• •Headline: Cover Greys Beautifully, Without Compromise. Body: Embrace your best colour with our salon-perfected organic dyes. Natural Colour Works offers stunning grey coverage that’s kind to your hair and the planet. Achieve that feel-good, glossy finish you’ve been dreaming of, naturally. Call to Action: Find your perfect shade today.
• •Headline: Healthy Hair Starts with Nature. And a Little Expertise. Body: At Natural Colour Works, we believe beautiful hair shouldn't come at the cost of its health. Our expert stylists and carefully crafted natural formulas work in harmony to bring you vibrant colour and conditioned locks. Call to Action: Book your Spitalfields salon experience or shop our H2O Water Colour.
• •Headline: Kind to Your Scalp, Kind to the Earth. Body: Experience the gentle power of our H2O Water Colour. Formulated with organic ingredients and packaged with our planet in mind (hello, plastic-free pouches!), it’s the caring way to colour your hair at home. Call to Action: Make the switch to eco-conscious colour.
• •Headline: Worried About Fragile Hair? We Understand. Body: Colouring doesn't have to be damaging. Natural Colour Works specializes in gentle solutions for even the most delicate hair, including perimenopausal or post-chemotherapy concerns. Let us help you achieve beautiful colour with complete peace of mind. Call to Action: Chat with our hair care experts.