Brand Tone

Educational, passionate, trustworthy, approachable, and friendly, fostering an inclusive community and positioning the brand as experts.

Brand Values

• •Health and Wellness
• •Quality and Safety
• •Transparency
• •Family and Community
• •Passion

Best Practices

• •Educate, Don't Just Sell: Always aim to provide value by educating your audience about the benefits of a raw diet. This builds trust and positions you as an expert.
• •Use Storytelling: Share the personal story behind the brand and feature customer testimonials to create an emotional connection with your audience.
• •Maintain a Passionate and Authentic Voice: Let your genuine love for animals shine through in your writing. Avoid overly corporate or sales-y language.
• •Foster a Sense of Community: Encourage user-generated content, respond to comments and questions in a friendly and helpful manner, and make your customers feel like part of the Natural Born Pets family.
• •Be Transparent and Honest: Address customer concerns openly and honestly. If there are issues with product consistency, acknowledge them and explain the steps you are taking to resolve them. This will reinforce your brand's trustworthiness.

Social Perception

Perceived as a premium, trustworthy, and effective brand for pet owners focused on health, seen as pioneers in raw food. Positive testimonials highlight improved pet health, though a minority of negative reviews indicate expectations for consistent high quality at a premium price.

Copy Examples

• •Tired of seeing that half-eaten bowl of kibble? Your pet deserves food they're excited to eat! At Natural Born Pets, we believe in the power of a raw diet to transform mealtime into a moment of pure joy and nourishment. See the difference for yourself. #NaturalBornPets #RawFeeding #HappyPets
• •Meet Leo, thriving on his Natural Born Pets diet! ✨ His owner has noticed a shinier coat and more energy during playtime. We love seeing your pets so happy and healthy! Tag us in your photos for a chance to be featured. #DogsofCapeTown #CatsofCapeTown #RawFed
• •Our PaleoPet Chicken & Duck meal is more than just food; it's a foundation for a vibrant life. Made with locally sourced, human-grade ingredients, this recipe provides the essential nutrients your pet needs to flourish. Because a healthy pet is a happy pet. #SpeciesAppropriateDiet #RealFoodForPets
• •From sluggish to supercharged! Is your pet lacking their usual spark? It might be their food. A switch to a raw diet can make all the difference. Give your best friend the fuel they were born to love. #PetHealth #RawDogFood #NaturalPetFood
• •Subject: The Secret to a Healthier Pet is in Their Bowl Hi [Customer Name], We started Natural Born Pets because we saw firsthand how the right diet could change a pet's life. If you're looking for a way to improve your furry friend's well-being, from their coat to their energy levels, we invite you to explore the benefits of raw feeding. Discover our story and our commitment to quality. #FamilyBusiness #PetWellness