Brand Tone

Positive & Encouraging, Friendly & Approachable, Empowering, Authentic, Informative & Helpful

Brand Values

• •Natural Beauty: Promoting a tan that looks natural, not artificial.
• •Health & Safety: Offering a sunless tanning alternative, often highlighting 'safe tanning' and skin-friendly ingredients (paraben-free).
• •Ethical Practices: Strong emphasis on 'vegan' and 'cruelty-free' products.
• •Customer Satisfaction: Evident through their 'Perfect Tan Guarantee' and responsiveness to customer queries and feedback.
• •Confidence & Body Positivity: Encouraging users to feel good in their skin and embrace their glow.
• •Quality Ingredients: Highlighting the use of natural and organic components.

Best Practices

• •Prioritize Positivity and Encouragement: Always frame product benefits and brand messages in an uplifting and supportive way. Focus on how the product makes the customer feel (e.g., confident, radiant, good).
• •Emphasize 'Natural' and 'Effortless': Consistently highlight the natural-looking results and the ease of use. Avoid overly technical language; keep it simple and direct.
• •Spotlight Ethical Values: Regularly integrate keywords like 'vegan,' 'cruelty-free,' 'natural ingredients,' and 'paraben-free' into product descriptions, social media posts, and ads. This reinforces brand integrity.
• •Use a Friendly, Relatable Voice: Write as if you're talking to a friend. Use contractions, ask questions to engage the audience (especially on social media), and incorporate relevant emojis where appropriate to add personality.
• •Showcase Authenticity through User Stories: Continue to leverage user-generated content and testimonials in your copy. Frame these stories to highlight real experiences and build social proof, reinforcing the brand's trustworthiness and community feel. When quoting or referencing users, maintain their enthusiastic and genuine tone.

Social Perception

Positive, Trustworthy, Community-Focused, Aspirational yet Attainable, Reliable

Copy Examples

• •Instagram Post (Image: Customer showing off a subtle, even tan): That golden hour glow, anytime, anywhere! ✨ @[customer_username] looks absolutely radiant with her Natural Body Tan. Get ready to embrace your most confident, sun-kissed self – naturally and ethically. Swipe up to discover your perfect shade! #NaturalBodyTan #VeganTan #CrueltyFreeBeauty #EffortlessGlow #SunlessTanning
• •Facebook Ad (Targeting users interested in vegan beauty): Tired of compromising your values for a beautiful tan? 🤔 Our self-tanning mousse is proudly vegan, cruelty-free, and packed with natural ingredients for a flawless, guilt-free glow. Love your skin, love your tan. Shop now and get 15% off your first order! #NaturalBodyTan #EthicalBeauty #PlantBasedTan #HealthyGlow #NoStreaks
• •Website Homepage Headline: Your Naturally Radiant Glow Awaits. Streak-Free. Vegan. Effortlessly You.
• •Email Subject Line (for a promotion): Unlock Your Inner Sunshine ☀️ + A Special Treat Inside! (Body snippet): Hey gorgeous! Ready to achieve that perfect, natural-looking tan without the harmful UV rays? Our best-selling tanning mist is here to help you glow from the inside out...
• •Product Description Snippet: Achieve a beautifully bronzed, natural-looking tan with our easy-to-apply Self-Tanning Mousse. Formulated with [mention 1-2 key natural ingredients] and completely free from parabens, our vegan and cruelty-free formula nourishes your skin while delivering a flawless, streak-free finish that fades evenly. Because a healthy tan is a happy tan!