Brand Tone

Professional, Trustworthy, and Scientific

Brand Values

• •Quality and Purity
• •Scientific Backing
• •Transparency and Honesty
• •Natural and Ethical Sourcing
• •Customer Well-being

Best Practices

• •Prioritize Clarity and Facts: Use clear, straightforward language that focuses on the factual benefits and quality assurances of the products. Avoid overly emotional or exaggerated claims that cannot be substantiated.
• •Maintain a Professional Voice: Ensure all copy, from the website to customer service emails, is professional and respectful. Avoid casual slang or overly familiar language to maintain a tone of authority and trustworthiness.
• •Emphasize Core Values: Consistently weave brand values like "purity," "scientific," "quality," and "natural" into the copy. This repetition reinforces the brand's foundational principles.
• •Educate, Don't Just Sell: Position the brand as an educational resource. Use copy to explain the science behind the ingredients and how they contribute to wellness, which builds credibility.
• •Ensure Consistency Across All Platforms: Although no social media is currently active, any future platforms, along with the website, packaging, and customer communication, must reflect the same professional and science-backed tone. A unified voice is essential for building a strong, recognizable brand identity.

Social Perception

The social perception of Natura Formulas is polarized and merits caution. While some customers report positive results and satisfaction with products, there is significant negative feedback due to issues with billing, delivery, product quality (e.g., bugs in tea), and customer service, leading to an 'F' rating from the Better Business Bureau. This creates a perception of untrustworthiness that conflicts with the brand's stated values.

Copy Examples

• •Purity in Every Capsule. Our supplements combine nature's best with proven science. Made in the USA and GMP Certified for your peace of mind.
• •Support your mobility with a formula designed by nature and backed by research. Our Joint Support blend features potent, all-natural ingredients to help you move freely and live fully.
• •Feeling the difference of a truly natural supplement.
• •Natura Formulas | Science-Backed Supplements | Shop Now
• •We started Natura Formulas with a simple belief: your nutritional supplements should be as clean and natural as your food. That's why we commit to 100% natural ingredients, transparent sourcing, and scientifically-validated formulas you can trust.