Brand Tone

Authentic & Appreciative, Warm & Inviting, Conscious & Ethical, Proudly Filipino, Story-driven & Human-centered, Natural & Gentle

Brand Values

• •Craftsmanship: Promoting and preserving traditional Filipino artisan skills.
• •Sustainability & Eco-friendliness: Using natural, locally sourced materials and promoting eco-conscious products.
• •Community Empowerment & Ethical Livelihoods: Supporting Filipino artisans and their communities.
• •Filipino Heritage & Artistry: Celebrating and showcasing the richness of Filipino culture through crafts.
• •Natural & Ethical Personal Care: Providing body care products that are natural, ethical, and gentle.
• •Authenticity & Uniqueness: Offering handcrafted items that tell a story and are distinct from mass-produced goods.

Best Practices

• •Always Emphasize the "Handcrafted" & "Artisan" Aspect: Consistently remind customers of the human touch and skill involved. Use phrases like "handmade by," "crafted by local artisans," "woven with passion."
• •Tell the Story: Go beyond product features. Share narratives about the artisans, the origin of materials, the cultural significance of the craft, or the inspiration behind a design.
• •Use Warm, Appreciative, and Inclusive Language: Make customers feel connected to the brand's mission and the communities they support. Words like "love," "care," "community," "heritage," "support," and "celebrate" fit well.
• •Highlight Sustainability and Natural Materials Transparently: Clearly communicate the eco-friendly aspects without greenwashing. Mention specific natural materials and sustainable practices.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual aesthetics (e.g., natural, earthy, high-quality imagery). Use a consistent voice across all platforms, from product descriptions to social media captions and email marketing.

Social Perception

A purveyor of beautiful, high-quality, handcrafted Filipino products, an ethical brand that cares about its artisans and the environment, a business that helps preserve cultural traditions, a source for unique gifts and home items with a meaningful story, a provider of natural and thoughtfully made personal care items.

Copy Examples

• •Carry a piece of Filipino sunshine with our Abaca Luna Tote. Handwoven with passion by artisans in the Bicol region, each thread tells a story of tradition and resilience. Spacious, sustainable, and styled for your everyday – it’s more than a bag, it’s a connection. ✨ #NatuHandcraft #FilipinoArtisans #SustainableStyle
• •Meet Maria, one of the incredible weavers behind our bestselling Rizal Planters. For her, weaving is not just a skill, but a legacy passed down through generations. With every purchase, you directly support Maria, her family, and the vibrant craft community of her village. Thank you for helping us keep these beautiful traditions alive. 🙏 #NatuCommunity #HandcraftedWithLove #EthicalCraft
• •At Natu Handcraft Studio, we believe in the magic of hands – hands that create, hands that nurture, and hands that connect. From our homes to yours, we bring you thoughtfully crafted pieces from the heart of the Philippines, celebrating natural materials and the soul of our artisans. Discover the story in every stitch, weave, and pour.
• •Introducing our new 'Serene Bloom' Meditation Balm. 🌿 Crafted in small batches with calming lavender and chamomile found in nature, it’s your little pot of peace for mindful moments. Made with love, for you and the environment. Find your calm. #NatuSelfCare #NaturalWellness #HandmadeGoodness
• •Transform your space into a sanctuary of calm and natural beauty. Our Sablan Lampshades, handcrafted from delicate water hyacinth, cast a warm, inviting glow, reminding us of the simple elegance of nature. Ethically made, beautifully designed. ✨ #NatuHome #FilipinoMade #EcoFriendlyLiving