Brand Tone

passionate, educational, and deeply caring. The language is direct and transparent, aiming to build trust with pet owners. It combines a scientific approach with an emotional, empathetic voice that stems from personal experience. The communication is encouraging and community-focused, treating customers and their pets as part of the "Natty Nootz pack."

Brand Values

• •Health and Wellness
• •Transparency
• •Quality
• •Sustainability and Ethics
• •Community

Best Practices

• •Lead with "Why": Always start from the core belief that pets are family and deserve the best nutrition. Frame every product description, post, and ad around this central value.
• •Use Empathetic Language: Speak from the perspective of a fellow pet lover. Use words like "companion," "family," and "furry friend" instead of clinical terms. Share your own journey and connect on an emotional level.
• •Emphasize Purity and Simplicity: Consistently use phrases like "single ingredient," "nothing but," "no fillers," and "pure and simple." This reinforces the brand's commitment to transparency and quality.
• •Educate, Don't Just Sell: Explain the benefits of your choices, whether it's freeze-drying, using violet glass, or sourcing organic meat. This positions the brand as a trusted expert and builds confidence.
• •Foster Community: Actively encourage user-generated content. Ask questions, feature customers' pets (the "Happy Companions"), and create a dialogue that makes customers feel like they are part of a shared mission for pet wellness.

Social Perception

The brand is perceived as a premium, high-quality provider of pet health products. Customers are seen as discerning pet owners who are willing to invest in their pets' health and well-being, viewing them as family members. The brand's focus on organic sourcing and meticulous processing positions it as a trustworthy and expert source in the niche market of raw and natural pet food.

Copy Examples

• •From our family to yours. We switched to raw, organic ingredients after a health scare with our own dog. Now, we share that same passion for wellness with the entire Natty Nootz pack. Because they’re not just pets, they’re family. Tap to shop the purest treats and toppers.
• •Your companion deserves the best. Our organic, grass-fed beef liver treats are made from a single, trusted ingredient, freeze-dried raw in the USA to lock in every vital nutrient. No fillers. No fluff. Just the pure, high-value reward your pet craves. Feel good about treat time.
• •Kibble can't compare. We saw it in our own pets—more energy, shinier coats, and happier lives. That’s the power of single-ingredient, organic nutrition. For a limited time, get 10% off your first order and join us on a journey to optimal well-being for your four-legged family members.
• •Organic Pet Treats | Natty Nootz. USA Made, Freeze-Dried Raw. Single-ingredient treats for dogs & cats. Give your pet the gift of pure nutrition. Shop our Beef Liver & Salmon treats.
• •One Purchase. Twice the Impact. When you nourish your pet with Natty Nootz, you also help a companion in need. With every order, we donate a portion of the sale to a rescue of your choice. Help us share the love.