Brand Tone

Playful, Whimsical, Warm, Stylish, Gentle. Supporting Tones: Eco-conscious, Caring, Reassuring (especially regarding safety and materials). The overall tone is aspirational yet accessible, aiming to create beautiful and imaginative spaces for children. It’s friendly and evokes a sense of joy and comfort. The language used is positive, often descriptive, and aims to inspire.

Brand Values

• •Creativity & Original Design: Nattiot emphasizes being "hyper-creative" with "original and contemporary graphics." They aim to reinterpret classic children's decor with a "new, lighter eye" and a "desire for constant renewal."
• •Eco-responsibility & Safety: This is a core value. They highlight their commitment to reducing ecological impact, supporting partners in OEKO-TEX certification, and ensuring products are free from harmful substances. They state their quality standards are often "superior to what European norms require."
• •Quality & Durability: Products are described as "comfortable, resistant, and easy to maintain." They use materials like cotton, wool, and jute, with an emphasis on both aesthetics and practicality (e.g., machine washable).
• •Child-Centricity & Imagination: Designs are intended to "let children's imagination run wild" and make their living spaces "as joyful as possible." The brand designer is a mother who tests designs and materials with her own children.
• •Partnership & Human Scale: Nattiot mentions working with "small-scale suppliers" to build lasting relationships and grow together. They describe themselves as a "small company, on a human scale."

Best Practices

• •Embrace Playful Sophistication: Always balance whimsical and imaginative language with an underlying sense of style and quality. Avoid overly childish slang but keep the tone light, warm, and inviting.
• •Weave in Values Naturally: Don't just state values like "eco-friendly" or "high-quality"; show them. For instance, instead of "Our rugs are safe," try "Crafted from OEKO-TEX certified materials, so you can rest easy while they play hard."
• •Speak to the Parent, Inspire the Child: While the products are for children, the copy often targets parents. Address their desires for style, safety, and quality, while highlighting how the products will enrich their child's experience and spark imagination.
• •Use Evocative & Sensory Language: Describe the softness of the cotton, the vibrancy of the colors, the coziness of the space created. Help the audience visualize and feel the product's impact. Example: "Dive into a world of plush comfort..."
• •Maintain a Consistent "French Touch": Subtly remind the audience of the brand's French origins, which often implies design flair and quality, without being overt. Phrases like "Designed with a touch of French whimsy" or "Our Parisian-inspired palette" can achieve this. This is reinforced by their self-description as a "French brand."

Social Perception

Nattiot is perceived as a desirable, responsible, and high-quality brand for parents looking to create stylish and safe environments for their children. Customers and retailers perceive Nattiot as a brand that offers aesthetically pleasing, modern, and creative designs, particularly for children's rooms. The emphasis on OEKO-TEX certification and eco-responsible practices appears to resonate well, positioning Nattiot as a trustworthy choice for parents. The combination of attractive designs with practical features like durability and washability is a significant positive. Being stocked by reputable children's decor and general home retailers indicates a level of trust and appeal within the market.

Copy Examples

• •Instagram Post (Image: Child playing on a Nattiot animal-shaped rug): Where adventures begin and dreams take flight! 🦁 Our [Rug Name] isn't just a rug; it's a soft safari, a cozy cloud, and a launchpad for little imaginations. Crafted with love, OEKO-TEX certified materials, and a sprinkle of Nattiot magic. #Nattiot #KidsRoomDecor #PlayfulHome #EcoFriendlyKids #ImaginativePlay
• •Product Description (Website - for a pastel-colored rug): Wrap their world in gentle hues and cloud-like softness. Our [Rug Name] rug brings a touch of serene style to any nursery or playroom. Lovingly designed in France and eco-responsibly made, it’s the perfect, Oeko-Tex certified foundation for precious first moments and everyday play. Easy to care for, designed to cherish.
• •Facebook Ad (Carousel showcasing different rug designs): Tired of the same old kids' room decor? Discover Nattiot! ✨ From whimsical animal companions to chic patterns that grow with them, our French-designed rugs and accessories add personality and joy to every corner. Eco-conscious, beautifully crafted, and oh-so-cozy. Swipe to find their new favorite! Shop now for a touch of playful elegance.
• •Email Newsletter Snippet (Subject: Create Their Happy Place): Hello [Customer Name], At Nattiot, we believe a child’s room is more than just walls and furniture – it's a canvas for their imagination. Explore our latest collection of hyper-creative, eco-responsible rugs and accessories, all designed to spark joy and comfort. Because every little one deserves a beautiful, safe space to dream big.
• •Brand Story Snippet (Website 'About Us' section): It started with a passion for design and a love for little feet. Nattiot was born from a desire to create more than just decor; we wanted to craft companions for childhood. Each stitch, pattern, and material is chosen with care, reflecting our French heritage of style, our commitment to eco-responsibility, and our belief in the boundless power of a child's imagination.