Brand Tone

Approachable, informative, and passionate.

Brand Values

• •Natural & Organic Purity
• •Ethical Practices
• •Sustainability & Eco-consciousness
• •Handmade Quality & Craftsmanship
• •Customer Satisfaction & Education
• •Transparency
• •Affordability
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the natrl skincare tone (approachable, informative, passionate, trustworthy) with examples of do's and don'ts. This ensures anyone creating content understands the desired voice.
• •Prioritize "Natural" and "Handmade" Language: Consistently use terms like "plant-based," "pure," "handcrafted," "artisan," "sustainably sourced," "organic," and "gentle" to reinforce core brand attributes.
• •Educate, Don't Just Sell: Frame product descriptions and social media posts around the benefits of the natural ingredients and the brand's ethical practices, rather than solely focusing on the sale. This builds trust and positions the brand as a knowledgeable resource.
• •Be Transparent and Honest: Clearly communicate about ingredients, sourcing, and processes. If a product is particularly good for a certain skin type (e.g., sensitive skin), explain why in simple terms. Authenticity resonates with the target audience for natural skincare.
• •Engage with a Human Touch: When interacting on social media or in customer communications, maintain a friendly, personal, and helpful tone. Use "we" to refer to the brand, share stories about the founders or the making process to foster a connection. Respond to queries and feedback with genuine care.

Social Perception

Customers who seek out natural, vegan, and cruelty-free products are likely to perceive natrl skincare positively due to their strong alignment with these values. The support for a charity like Animal Equality UK further enhances this.

Copy Examples

• •Nourish your skin the natrl way! ✨ Our [Product Name] is lovingly handmade in the UK with the purest plant-based ingredients because we believe your skin deserves gentle, effective care. 🌿 Kind to your skin, kind to the planet. #natrlskincare #naturalskincare #veganbeauty #crueltyfree #handmadeuk
• •Pure. Ethical. Effective. Discover natrl skincare – 100% natural, vegan, and cruelty-free formulas crafted with love and respect for our Earth. Feel the natrl difference. [Shop Now Button]
• •Ever wondered what REAL natural goodness can do for your skin? 🤔 Watch our [Product Name] in action! Packed with [Key Ingredient 1] & [Key Ingredient 2] for that healthy natrl glow. ✨ #natrlskincare #skintok #plantbased #naturalsolutions #glowup
• •Hello natrl beauties! 👋 This week, we're talking about the amazing benefits of [Specific Ingredient], a star in our [Product Name]! It's not just skincare; it's a promise of purity and care, straight from nature to you. Learn more on the blog! [Link to Blog]
• •Tired of harsh chemicals and hidden ingredients? 🌿 At natrl skincare, we're passionate about transparency and the power of nature. Our [Product for specific concern, e.g., Sensitive Skin Face Cream] offers gentle, effective relief, handmade with sustainably sourced, organic ingredients you can trust. Your journey to healthier skin starts here. #natrllybeautiful #organicskincare #ethicalbeauty #aylesbury