Brand Tone

Fun, comfortable, inclusive, authentic, and community-focused.

Brand Values

• •Comfort
• •Fun & Joy
• •Affordability & Value
• •Inclusivity
• •Quality
• •Customer Connection & Community
• •Self-Expression & Confidence

Best Practices

• •Use inclusive language, catering to 'everyBODY'.
• •Emphasize comfort and softness in product descriptions.
• •Highlight the fun and joyful aspects of the colorful designs.
• •Refer to customers as 'Natopia Tribe' or 'besties' to foster community.
• •Showcase how wearing Natopia enhances everyday experiences.

Social Perception

Natopia is perceived as a brand that offers comfortable, high-quality, and size-inclusive clothing, fostering a strong sense of community and body positivity. Customers appreciate the fun designs, affordability, and excellent customer service.

Copy Examples

• •"Our buttery-soft leggings are designed to make you feel amazing, no matter what your day holds! #youcandoanythinginnatopia"
• •"New arrivals are here! Get ready to add some color and joy to your wardrobe. Because everyBODY deserves to feel confident!"
• •"Join the Natopia tribe! Share your favorite looks and connect with a community that celebrates self-expression and comfort. #celebratemysize"
• •"Behind the scenes at Natopia! We're a family-owned business dedicated to bringing you stylish, affordable basics in all sizes."
• •"Pockets! Need we say more? Our leggings are not only comfy and colorful but also practical for your everyday adventures."