Brand Tone

Passionate, Caring, Conscious, Ethical, Sensory, Evocative, Positive, Uplifting

Brand Values

• •Cruelty-Free
• •Eco-Friendly/Sustainable
• •Handmade Quality
• •Self-Care
• •Woman-Owned/Sisterhood
• •Transparency/Natural Ingredients

Best Practices

• •Focus on Sensory Details and Benefits: Describe how products feel, smell, and the positive impact they have (e.g., "silky soft buttery-ness,", "relaxing atmosphere")
• •Share the "Sister" Story Authentically: Periodically remind customers of the personal story behind the brand – two sisters passionate about their craft and values.
• •Highlight Cruelty-Free and Eco-Friendly Practices: Clearly state how products align with these values.
• •Use Positive and Uplifting Language: Create a sense of self-care and well-being.
• •Incorporate Customer Testimonials: Showcase positive reviews that praise specific qualities of the products.

Social Perception

Highly Positive, Trusted for Quality and Scent, Ethical Choice, Artisanal and Unique, Supportive of Small Business

Copy Examples

• •Experience the 'silky soft buttery-ness' our customers rave about!
• •We believe that what you put on your body and bring into your space should be made with care, for both you and the Earth.
• •Explore our collections.
• •These are central to Soeur's identity.
• •kitty-approved ingredients