Brand Tone

Passionate & Enthusiastic, Community-Focused, Confident & Knowledgeable, Innovative, Down-to-Earth & Relatable

Brand Values

• •Innovation
• •Quality & Durability
• •Performance & Functionality
• •Comfort
• •Customer Experience & Community
• •Passion for the Outdoors & Fishing
• •Environmental Responsibility
• •Made in the USA

Best Practices

• •Speak the Angler's Language: Use terminology and address pain points that resonate with fishing enthusiasts (e.g., "hands-free," "stay on the fish," "stand-up casting").
• •Highlight Innovation with Purpose: When discussing features like the Propel Pedal Drive or specialized seating, always tie them back to the tangible benefits for the angler (e.g., "reverse to easily navigate structure," "all-day comfort for longer trips").
• •Foster Community & Share Experiences: Encourage user-generated content, run contests, feature customer stories and catches. Use inclusive language that makes customers feel part of the "Native" family.
• •Maintain Enthusiasm and Passion: Let the genuine love for fishing and being on the water shine through in your copy. Use active, vibrant language.
• •Be Confident but Approachable: Showcase expertise and the quality of the products without being arrogant. Balance technical details with relatable scenarios and a friendly tone.

Social Perception

Positive for Fishing Kayaks, Innovative and Feature-Rich, Good Stability and Comfort, Strong Community & Customer Service, Considered a Premium Brand (with some comparisons), Weight and Maneuverability

Copy Examples

• •Headline: Stop Fishing. Start *Slaying*. Body: With Native Watercraft's Propel Pedal Drive, go hands-free, reverse on a dime, and get to where the fish are hiding. Unmatched stability, all-day comfort. Your personal best is waiting. #GoNative #KayakFishingRedefined
• •Headline: Your On-Water Command Center. Body: The Titan X isn't just a kayak; it's your unfair advantage. Engineered for serious anglers with integrated electronics, 360 PivotPro seating, and rock-solid stability for stand-up casting. Customize your conquest. #NativeTitanX #RuleTheWater
• •Headline: Join the Tribe. Share the Stoke. Body: At Native Watercraft, we're more than just kayaks – we're a community powered by the thrill of the catch and the beauty of the water. Tag us in your adventures @NativeWatercraft and #NativeFamily to be featured! Where will your Native take you next?
• •Headline: Innovation You Can Feel. Fish You Can Brag About. Body: From our game-changing Propel Pedal Drive with reverse to our First Class Seating, every Native Watercraft is built with decades of on-water experience and a passion for pushing limits. Experience the difference innovation makes. #NativeInnovation #KayakAngler
• •Headline: Less Paddling, More Casting. That's the Native Way. Body: Designed by anglers, for anglers. Our kayaks offer the stability to stand, the comfort to stay out longer, and the hands-free propulsion to keep you on the fish. Ready to upgrade your fishing game? Find your local dealer today. #NativeWatercraft #FishingKayakPerfection