Brand Tone

Authentic & Personal, Warm & Appreciative, Passionate & Proud, Educational & Helpful, Direct & Clear (on business matters)

Brand Values

• •Cultural Heritage & Tradition
• •Craftsmanship & Quality
• •Family
• •Love & Passion
• •Authenticity
• •Empowerment & Self-Love
• •Community Support

Best Practices

• •Lead with Authenticity: Always let Tashina's genuine voice and Diné heritage shine through. Share personal stories, meanings behind designs, and the family aspect of the business.
• •Emphasize "Handmade with Love": Continuously reinforce the passion, care, and craftsmanship that goes into each piece. Use descriptive language that evokes quality and dedication.
• •Celebrate Cultural Significance: Educate the audience about the traditions and meanings embedded in the designs. This adds depth and value beyond the physical product.
• •Foster Community & Gratitude: Regularly acknowledge and thank customers and followers for their support. Engage with comments and questions warmly and personally. Use inclusive language.
• •Maintain Clarity and Respect in Business Communications: While the overall tone is warm, ensure that business terms (like policies, shipping, custom order status) are communicated clearly, respectfully, and directly to manage expectations effectively.

Social Perception

Highly Positive, Culturally Significant, Trusted Source, Engaged Community

Copy Examples

• •Headline: Wear Your Story. Discover Diné Artistry in Every Stitch. Body: Each Native Swann ribbon skirt is more than an outfit – it's a celebration of heritage, handcrafted with love by our family. Embrace tradition, beauty, and the unique spirit of the Navajo Nation. Shop our latest collection. #NativeSwann #DinéMade #RibbonSkirtTradition
• •Headline: Crafted with Love, Worn with Honor. Body: From our hands to your heart. At Native Swann, every thread carries intention, every design a piece of our Diné soul. Experience the elegance and passion woven into each unique skirt. Find yours today. #CreateWithLove #IndigenousFashion #HandmadeHeritage
• •Headline: The Beauty of Tradition, Tailored for You. Body: Our Overlay Satin Ribbon Skirts are here! Each one a unique masterpiece, blending timeless Diné patterns with modern elegance. Made to fit your size and personality, because culture is always in style. Explore the new arrivals before they're gone! #NativeSwannArtsCrafts #SatinRibbonSkirt #CulturalElegance
• •Headline: More Than a Skirt. It's a Connection. Body: Tashina Swann Taliman, owner and artisan, pours her Diné heritage and passion into every creation. "Swan means Grace, Beauty, Love, Trust, & Loyalty." Feel the connection. Wear it with pride. #SupportIndigenousArtists #NativeMade #SwannBeauty
• •Headline: Learn the Art: Our New Ribbon Skirt Tutorial is Live! Body: Ever wondered how to care for your ribbon skirt or create your own patterns? Join Tashina on our YouTube channel for step-by-step guidance, infused with love and tradition. Empowering you to cherish and create. Link in bio! #NativeSwannTutorials #RibbonSkirtCare #DIYNativeCrafts