Brand Tone

enthusiastic, knowledgeable, approachable, and community-focused

Brand Values

• •Passion for the Outdoors
• •Quality & Curation
• •Customer Service & Expertise
• •Local Community Focus
• •Inspiration & Enthusiasm
• •Authenticity

Best Practices

• •Speak from Experience: Use "we" and share genuine enthusiasm. Let the passion for the outdoors shine through in your language. Authenticity is key.
• •Be Approachable and Friendly: Use conversational language. Avoid overly technical jargon unless explaining a specific benefit clearly. Imagine you're talking to a friend about a great new trail or piece of gear.
• •Emphasize Local Connection: Regularly incorporate phrases that highlight being locally owned and part of the Oklahoma community. This builds trust and resonates with local customers.
• •Educate and Inspire, Don't Just Sell: Offer tips, advice, and stories that add value beyond just product descriptions. Focus on the experience the gear enables.
• •Maintain Enthusiasm and Positivity: Your copy should reflect the excitement of outdoor adventure. Use active voice and inspiring words that motivate people to explore.

Social Perception

reliable and passionate local outdoor gear provider

Copy Examples

• •Headline: Your Next Adventure Starts Here. Our Gear is Trail-Tested, Adventure-Approved. Body: At Native Summit, we don't just sell outdoor gear; we live it. From the Wichita Mountains to your backyard trails, we’ve handpicked every item for its quality and ability to make your adventures better. Stop by and let’s talk trails! #GetOutThere #NativeSummit
• •Headline: Locally Owned. Globally Inspired. Oklahoma Proud. Body: We’re your neighbors, your fellow hikers, climbers, and campers. Native Summit brings the best outdoor brands to Oklahoma, backed by people who know the gear because we use it. Support local, explore everywhere.
• •Headline: Don't Let the Wrong Gear Spoil the View. Body: Our team is obsessed with finding (and testing!) the most reliable, comfortable, and durable outdoor equipment. Got questions about your next trip? We’ve got answers and the gear to match. Adventure confidently. #OutdoorExperts #ShopLocalOKC
• •Headline: More Than a Store, It's a Trailhead. Body: Native Summit is where your passion for the wild finds its supplies. We’re here to equip you, inspire you, and share the stoke for every sunrise hike and campfire story. What’s your summit?
• •Headline: Built for the Wild. Backed by Us. Body: We believe in gear that lasts as long as your memories. That’s why many of our products come with a lifetime guarantee, and all of them come with our team’s stamp of approval. Adventure on.