Brand Tone

Educational & Informative, Passionate & Dedicated, Respectful & Reverent, Community-Oriented & Collaborative, Authoritative & Knowledgeable, Hopeful & Resilient

Brand Values

• •Conservation (Biodiversity)
• •Cultural Preservation
• •Sustainability
• •Food Security & Sovereignty
• •Education & Outreach
• •Community Empowerment
• •Adaptation & Resilience
• •Integrity & Service

Best Practices

• •Prioritize Education: Always aim to inform and teach. Frame product descriptions, social media posts, and even calls to action with educational context about the seed's origin, use, or conservation importance.
• •Emphasize Heritage and Story: Weave in the cultural significance and historical narratives connected to the seeds. This reinforces respect and the value of preservation beyond just agricultural utility.
• •Maintain a Hopeful and Empowering Voice: While the challenges (climate change, biodiversity loss) are real, focus on the positive impact individuals and the community can make by engaging with and supporting the mission.
• •Be Community-Centric: Highlight collaborations, partnerships, and the collective effort involved in conservation. Use inclusive language that invites participation and fosters a sense of shared stewardship.
• •Stay True to the Non-Profit Mission: Consistently remind the audience of the organization's non-profit status and how their support (purchases, donations, memberships) directly contributes to conservation, education, and community programs. This builds trust and reinforces the ethical foundation of the brand.

Social Perception

Reputable, trustworthy, and vital organization. Seen as experts in seed conservation and guardians of an irreplaceable genetic and cultural heritage. Valued for providing unique, regionally-adapted seeds and supporting community and Native American agricultural projects. Ethical & Mission-Driven. Crucial for the Future. High-Quality Products.

Copy Examples

• •Headline: Sow the Seeds of Resilience. Our Future Depends On It. Body: In a world of rapid change, the ancient wisdom held within each seed offers a path to a more secure and sustainable tomorrow. At Native Seeds/SEARCH, we conserve the drought-tolerant, culturally significant crops of the Southwest, ensuring they nourish generations to come. Join us in protecting this vital legacy. Explore our collection and become a steward of biodiversity.
• •Headline: More Than a Seed. It's a Story. Body: For centuries, these seeds have been carefully saved and passed down, holding the stories, flavors, and resilience of the peoples of the desert Southwest. By planting these seeds, you cultivate not just food, but a living connection to a rich agricultural heritage. Discover the narratives woven into our unique collection.
• •Headline: Taste the Desert's Strength. Grow with Us. Body: Our arid lands have gifted us with crops that thrive where others falter. Native Seeds/SEARCH offers a diverse array of seeds adapted to challenging climates, perfect for sustainable gardens and farms. From vibrant corn to hardy beans, empower your food journey with the enduring strength of the Southwest. Support our non-profit mission with every seed you grow.
• •Headline: Preserving a Legacy, Planting for Tomorrow. Body: For over 40 years, Native Seeds/SEARCH has been dedicated to safeguarding the unique agricultural biodiversity of the Southwest and northwestern Mexico. Our seed bank is a promise to future generations – a promise of food, culture, and resilience. Learn about our conservation efforts and how you can help these vital seeds flourish.
• •Headline: Your Garden Can Change the World. Start with a Single Seed. Body: Every seed you plant from Native Seeds/SEARCH is an act of conservation, a step towards food sovereignty, and a celebration of cultural heritage. We provide educational resources and community support to help you succeed. Join our community of growers and help cultivate a more diverse and resilient food future for the Southwest.