Brand Tone

Whimsical & Playful, Artistic & Creative, Friendly & Approachable, Passionate & Joyful, Community-Oriented & Caring

Brand Values

• •Sharing Love & Joy
• •Artistry & Authenticity
• •Community & Connection
• •Care for People & Planet (Petals and People)
• •Creativity & Inspiration
• •Growth & Optimism
• •Resilience & Passion

Best Practices

• •Embrace Whimsical Language: Use playful, descriptive, and imaginative words. Think "magical," "wonder," "sparkle," "bursting with joy," "wild heart." Avoid overly formal or purely transactional language.
• •Lead with Joy & Positivity: Infuse copy with optimism and the happiness flowers bring. Focus on the positive emotions associated with gifting and receiving flowers – love, celebration, comfort, appreciation.
• •Highlight Artistry & Uniqueness: Emphasize the "garden-style," "wild," and "artfully arranged" nature of your designs. Talk about the creative process and the passion behind each creation.
• •Be Relatable & Friendly: Write as if you're talking to a friend. Use contractions, ask questions, and adopt a warm, approachable tone. Refer to your team and community in endearing terms (e.g., "Poppies").
• •Connect to Core Values: Weave in themes of sharing love, community, caring for nature, and the joy of creation. Let your "why" shine through the "what." Regularly revisit your mission of "sharing love through the power of flowers."

Social Perception

A Go-To for Unique & Beautiful Flowers, Artistic & High-Quality, Community-Focused & Engaged, Aspirational & Inspiring, Resilient & Beloved

Copy Examples

• •Instagram Post Caption (Image of a vibrant, wild bouquet): Spreading a little bit of wild, a whole lot of love! ✨ Each petal picked with purpose, every arrangement a burst of joy. Let us bring some Native Poppy magic to your day. Who needs a flower hug? 🙋‍♀️ #NativePoppy #WildWhimsicalWonderful #SanDiegoFlowers #ShareLove
• •Website Banner for Workshops: Unleash Your Inner Florist! 🌸 Join our playful Poppies for a hands-on workshop. Learn the secrets to our signature garden-style arrangements, sip something sparkly, and take home your own blooming masterpiece. Art, joy, and good company guaranteed! [Link to Workshop Schedule]
• •Email Subject Line for a Seasonal Promotion: Hey Sunshine! ☀️ Fresh Blooms & Happy Vibes Are Here! Email Body Snippet: Just like San Diego's golden hour, some things are too beautiful not to share. Our latest collection is bursting with seasonal stunners, grown with love and arranged with a touch of Native Poppy whimsy. Let's make today a little more magical.
• •TikTok Video Concept Script (Fast-paced montage of florists creating, customers smiling, beautiful arrangements): Voiceover (Upbeat, friendly): From tiny seed to stunning centerpiece, we're on a mission: Share Love Through Flowers! 💖 Watch the Poppies work their magic. Joyful blooms, made with art and heart, right here in San Diego. Tag someone who deserves a little flower power! #NativePoppyMagic #FlowerPower #SanDiegoFlorist #CreativeBlooms
• •Product Description for a Signature Candle: Capture the scent of our happy place. Our [Candle Name] candle is hand-poured with love, blending [key scent notes] to bring the whimsical, joyful spirit of a Native Poppy garden into your home. Light it up and let the good vibes bloom. It’s like a hug from your favorite florist (that’s us!).