Brand Tone

Innovative, Scientific, Ethical, Professional

Brand Values

• •Innovation
• •Nature & Science
• •Sustainability & Ethics
• •Quality & Efficacy
• •Transparency & Integrity
• •Collaboration & Education

Best Practices

• •Prioritize Scientific Accuracy and Substantiation: Always back claims with verifiable data and research, reflecting the "science-backed" and "authoritative" aspects of the tone. Use precise terminology related to phyto-compounds and extraction processes where appropriate for the B2B audience.
• •Emphasize "True to Nature" and Innovation: Consistently weave in the narrative of groundbreaking Cellular Extraction™ technology and the commitment to delivering the authentic "blueprint" of the plant, avoiding jargon where clarity for a broader audience is needed but retaining the innovative core.
• •Integrate Sustainability and Ethical Messaging: Seamlessly include details about eco-conscious manufacturing, ethical sourcing, traceability, and community support in product descriptions, company information, and news updates. This reinforces the "ethical" and "responsible" dimensions of the brand.
• •Maintain a Professional and Collaborative Voice: Address the B2B audience with respect and a focus on partnership. Highlight how Native Extracts can help them achieve their formulation and brand goals, using language that is both expert and supportive.
• •Develop a Glossary of Brand-Specific Terms and Taglines: Ensure consistent use of key phrases like "Cellular Extracts," "True to Nature," "Conscious Manufacturing," "Designed by Nature. Advanced by Science." across all communications to solidify brand recognition and values.

Social Perception

Native Extracts is perceived within the cosmetics and natural ingredients industry as an innovative leader, particularly in Australian native botanicals and sustainable extraction methods. They are cited in relation to A-Beauty trends. Brands looking for high-quality, scientifically validated, and ethically sourced natural ingredients likely view Native Extracts as a reliable and expert supplier. Their focus on traceability and transparency contributes to this perception. Their commitment to eco-conscious manufacturing, upcycling, and ethical sourcing positions them as a forward-thinking and responsible company. Their legal actions against misleading claims by a competitor suggest they are seen as defenders of genuine science and transparency in the industry. They are strongly associated with the research, development, and supply of extracts from unique Australian flora.

Copy Examples

• •Headline: Beyond Bio-Actives: Discover the True Cellular Entourage. Body: At Native Extracts, we don't just isolate compounds; we capture the complete synergistic power of nature. Our Cellular Extraction™ technology delivers the full spectrum of a plant's water-soluble blueprint, "True to Nature," for unparalleled efficacy in your formulations. Partner with us to redefine natural product innovation.
• •Headline: Sustainable Science. Tangible Results. Body: Forge your next product line with ingredients that honor the planet and deliver scientifically proven benefits. Native Extracts offers an extensive portfolio of ethically sourced botanical extracts, manufactured through eco-conscious processes like rain-harvested water usage and solar power. Build your brand on a foundation of integrity and innovation.
• •Headline: From Untapped Flora to Market-Leading Formulations. Body: Explore the untapped potential of global botanicals with Native Extracts. Our pioneering research and advanced extraction methods unlock unique phyto-compound profiles, providing you with exclusive ingredients backed by transparent data. Let's co-create the future of natural cosmetics and wellness.
• •Headline: ISO Certified Quality. Nature Endorsed Efficacy. Body: Trust in Native Extracts for traceable, high-performance botanical ingredients. Our ISO 9001:2015 certified processes ensure consistency and quality, while our Cellular Extracts deliver the authentic power of nature’s design. Elevate your formulations with ingredients that meet the highest standards of science and sustainability.
• •Headline: The Evolution of Extracts: Partnering for Purity and Potency. Body: Native Extracts is leading the charge against outdated extraction methods and synthetic standardization. We provide a new palette of "True to Nature" ingredients, offering unprecedented access to the complex molecular profiles of botanicals. Collaborate with the experts and give your brand a distinct, science-backed advantage.