Brand Tone

Artisanal & Passionate, Elegant & Sophisticated, Approachable & Friendly, Authentic & Genuine

Brand Values

• •Craftsmanship
• •Uniqueness & Individuality
• •Quality Materials
• •Ethical Practices
• •Parisian Heritage/Inspiration

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the process of creation, or the unique qualities of the materials. Connect emotionally with the audience.
• •Use Evocative Language: Employ words that convey craftsmanship, elegance, uniqueness, and the Parisian aesthetic (e.g., "meticulous," "luminous," "bespoke," "chic," "atelier").
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the visual style of the photography and branding across all platforms. The elegance seen in images should be reflected in the words.
• •Engage Authentically: When interacting with customers on social media, maintain the friendly, approachable, yet sophisticated tone. Personalize responses where possible.
• •Highlight the "Handmade" Aspect: Consistently remind the audience of the artisanal nature of the products, as this is a key differentiator and value proposition.

Social Perception

Positive Associations with Handcrafted Goods, Appreciation for Parisian Style, Desire for Unique Jewelry, Instagram as a Primary Discovery Channel, Trust in Artisan Quality

Copy Examples

• •Instagram Post (New Collection): "Unveiling our latest whispers of Parisian artistry. Each piece, handcrafted with passion, tells a story. Discover the new collection – where timeless elegance meets modern desire. ✨ #NativeeParis #HandmadeJewelry #ParisianChic #ArtisanMade"
• •Product Description (Website): "More than just an earring, it's a delicate dance of sterling silver and luminous pearl, born from the heart of our Parisian workshop. Every curve and detail is meticulously shaped by hand, ensuring a piece as unique as the woman who wears it. Experience the art of true craftsmanship."
• •Facebook Ad (Brand Awareness): "Tired of the ordinary? Nativee Paris brings you jewelry that speaks. Each creation is a testament to slow craft and timeless design, infused with the spirit of Paris. Find your signature piece at nativee.com."
• •Email Newsletter Subject Line: "From Paris, With Love: New Handcrafted Treasures Await"
• •Instagram Story (Behind the Scenes): "A glimpse into the magic ✨ Our artisan, [Artisan's Name/Initial], carefully setting the stones for our upcoming [Product Name] collection. Passion in every detail. #NativeeBTS #JewelryMaking #ParisianArtisan"