Brand Tone

Inspirational, empowering, supportive, personal, authentic, and possessing a rebellious spirit, using powerful and emotive language.

Brand Values

• •Courage and Resilience: Encouraging the strength to face and overcome personal challenges and inner demons.
• •Mental Health Advocacy: Expressing the importance of mental health and serving as a reminder to keep moving forward.
• •Authenticity and Self-Expression: Inspiring individuals to embrace their true selves and uniqueness without fear.
• •Community and Unity: Building a supportive "tribe" of "misfits" who share common goals of self-improvement and acceptance.
• •Quality and Empowerment: A commitment to delivering excellent products that empower individuals to reach their full potential.

Best Practices

• •Always tie the copy back to the core mission of mental health awareness and self-acceptance, reinforcing the "why" behind the brand.
• •Consistently use a vocabulary that inspires and strengthens the audience, including words like "conquer," "empower," "resilience," "strength," and "courage."
• •Actively use the "Misfit Tribe" concept in your copy, engage the community with questions, encourage user-generated content, and make them feel part of the family.
• •Share stories, whether from the founder or the community, that are real and relatable, as authenticity is a cornerstone of the brand's identity.
• •Maintain consistency in the core tone and message of empowerment, community, and resilience across all platforms, even if the format changes.

Social Perception

The brand is perceived as authentic due to its Native American ownership and clear mission-driven approach, fostering a loyal community. The "Misfit Tribe" concept resonates with individuals seeking belonging. It is well-regarded for its unique identity and support of Indigenous communities, especially with its emphasis on cultural heritage and authentic design.

Copy Examples

• •Wear your story. Our new hoodie isn’t just fabric; it’s a shield. A reminder of every battle you’ve won and the strength you carry within. Join the Misfit Tribe and show the world what resilience looks like.
• •Some days the world feels heavy. But you are not alone. We are a family, a tribe of misfits who find strength in our differences. Together, we can conquer life’s challenges. #NativeBlend #MisfitTribe #MentalHealthAwareness
• •Tired of hiding? Unleash the real you. Native Blend Clothing is for the rebels, the dreamers, the fighters. Our designs are a tribute to your journey. Embrace your uniqueness. #FearlessSelfExpression
• •This t-shirt is more than just a piece of clothing—it's a statement. Crafted with quality materials, its design symbolizes the courage it takes to face your inner demons. Every time you wear it, remember how far you've come.
• •You are not alone. Welcome to the Misfit Tribe. #NativeBlendClothing #MentalHealthMatters #YouAreNotAlone