Brand Tone

Adventurous, Inspiring, Enthusiastic, Friendly and Inclusive, Informal

Brand Values

• •Adventure and Exploration
• •Quality and Durability
• •Creating Memories
• •Customer Connection
• •Passion for the Outdoors

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (Adventurous, Inspiring, Friendly, Enthusiastic, Informal) with clear examples of "do's and don'ts" for language, specific phrases, and overall feel. This ensures anyone writing copy understands and can replicate the desired voice.
• •Focus on "You" and "Your Adventure": Address the customer directly and frame product benefits around their experiences, their desire for adventure, and the memories they can create. Use inclusive language.
• •Use Storytelling: Share narratives (real or hypothetical) of adventures enabled by Native33 products. Paint a picture of the lifestyle rather than just listing product features. Emphasize the "why" behind the adventure.
• •Maintain Enthusiasm and Positivity: Let the passion for the outdoors shine through in the language. Use vibrant, energetic words and maintain an optimistic and encouraging perspective.
• •Be Consistent Across All Channels: Ensure the brand tone is uniformly applied across the website, social media posts, email marketing, product descriptions, and any customer service interactions. Regular audits can help maintain this consistency.

Social Perception

The brand presents a positive and adventurous image through its own channels. Positive customer perception is vital for loyalty, referrals, and growth.

Copy Examples

• •Headline: Your Next Adventure Awaits. Discover It with Native33. Body: Stop dreaming, start doing! Native33 gear is built to take you further, explore hidden gems, and make every weekend an epic story. What's your waypoint?
• •Headline: Make Memories That Last. Gear Up with Native33. Body: From serene lakes to thrilling coastlines, our inflatable paddleboards and docks are your ticket to unforgettable moments with friends and family. Adventure-tested, family-approved!
• •Headline: Unleash Your Inner Explorer. Native33 Has You Covered. Body: Southern California's spirit of adventure is in our DNA. We craft top-quality outdoor gear so you can chase horizons, embrace the wild, and share the stoke. Let's explore together!
• •Headline: Don't Just Own Gear, Own Experiences. Choose Native33. Body: We believe the best products inspire you to get out there. Our inflatable docks and paddleboards aren't just things – they're catalysts for laughter, discovery, and pure, unadulterated fun.
• •Headline: Native33: Your Partner in Outdoor Adventure. Body: Got that itch for the great outdoors? We get it. That's why we offer innovative, reliable gear designed to make your adventures seamless and spectacular. Join the Native33 family and let the good times roll!