Brand Tone

Knowledgeable & Authoritative, Customer-Centric & Helpful, Enthusiastic & Passionate, Trustworthy & Reliable, Approachable & Friendly

Brand Values

• •Expertise & Quality
• •Customer Satisfaction & Support
• •Value & Affordability
• •Accessibility & Inclusivity
• •Passion for eBikes & Their Benefits

Best Practices

• •Always Lead with Expertise, but Keep it Accessible
• •Focus on the "Why" (The Benefits)
• •Maintain a Helpful and Supportive Stance
• •Build Trust Through Transparency and Credibility
• •Be Enthusiastic and Positive

Social Perception

Positive Customer Experiences, Reputable & Established, Specialist Provider, Community-Oriented (Local Level)

Copy Examples

• •Headline: Rediscover the Joy of Riding. Hills Optional. Body: Tired of letting steep climbs dictate your route? At Nationwide eBikes, we believe everyone deserves to experience the freedom of cycling. With over 17 years of expertise, our friendly team will match you with the perfect electric bike to conquer any terrain and reignite your passion for adventure. Visit our Taunton showroom for a test ride! (Tone: Enthusiastic, Problem/Solution, Encouraging)
• •Headline: Your Journey to Effortless Commuting Starts Here. Body: Switch to an eBike and transform your daily commute. Save on fuel, reduce your carbon footprint, and arrive refreshed. Nationwide eBikes offers a wide range of top-quality electric bikes, expert advice, and our unbeatable Price Guarantee. Let us help you find the smart way to travel. (Tone: Practical, Benefit-Oriented, Trustworthy)
• •Headline: Quality eBikes. Expert Advice. Unbeatable Prices. That's the Nationwide Promise. Body: For over 17 years, we've been the UK's trusted eBike specialists. We handpick the best global brands and back every sale with professional support and a 100% Price Guarantee. Don't just buy an eBike; invest in a better riding experience with Nationwide eBikes. (Tone: Confident, Authoritative, Value-Driven)
• •Headline: More Miles, More Smiles. Experience the eBike Difference. Body: Whether you're looking to boost your fitness, explore further, or simply enjoy the ride without the strain, our electric bikes open up a new world of possibilities. Our passionate team is here to guide you every step of the way. What are you waiting for? (Tone: Passionate, Inspirational, Friendly)
• •Headline: Power Up Your Business Rides. Body: Nationwide eBikes offers tailored fleet solutions for businesses, councils, and tour operators. Provide reliable, high-performance eBikes for your staff or guests and promote sustainable transport. Contact our specialists today to discuss your organization's needs. (Tone: Professional, Solution-Oriented, Authoritative)