Brand Tone

compassionate, professional, accessible, and community-focused

Brand Values

• •Equity and Accessibility: We believe in equitable and accessible eye care for all.
• •Quality: To provide high quality, affordable, accessible and multidisciplinary eyecare.
• •Sustainability: We believe providing healthcare to priority populations should be self-sustainable.
• •Collaboration/Partnerships: We believe in the power of collaborations, particularly with our partnered organizations.
• •Diversity: We believe in the tremendous value of diversity; this is reflected in the communities and people we serve.
• •Integrity: We believe in positive, values-based alignment with our organizational messaging, actions, decisions, and leadership.
• •Cultural Safety & Humility: We believe in a patient-centred approach to service provision (delivery?) that incorporates continued reflection and builds on trust, respect, and reconciliation.
• •Social Responsibility: We pride ourselves on the sustainable provision of eyecare and eyewear for those unable to afford it. Supporting our local communities in accessing the essential eyecare they deserve.

Best Practices

• •Emphasize "Care" and "Community": Consistently use language that reflects compassion, support, and a focus on the well-being of individuals and the broader community. Words like "support," "empower," "access," "equitable," and "together" reinforce this.
• •Highlight Accessibility and Convenience: Stress the ease of access provided by the mobile clinic model. Use phrases like "we come to you," "at your doorstep," and "convenient care."
• •Maintain Professionalism: While being compassionate, ensure copy also conveys expertise and trustworthiness. Mention "licensed professionals," "quality eyewear," and "comprehensive services."
• •Clearly Communicate Social Impact: Explicitly state how customer engagement (e.g., purchases) contributes to the social mission. The "Purchase to give" aspect is a strong differentiator.
• •Be Inclusive and Respectful: Use person-centered language that acknowledges diversity and promotes cultural safety, aligning with their stated values. Avoid jargon where possible, ensuring clear communication for all audiences.

Social Perception

A caring and socially conscious organization, Actively working to remove barriers to essential healthcare, A reliable and professional service provider, Offering expert eye care with modern technology, A valuable community partner, Collaborating with various institutions to reach those in need, Innovative, Bringing eye care directly to people through their portable clinic model.

Copy Examples

• •Headline: See Clearly, Live Fully. We Bring Expert Eye Care to Your Community. *Body:* At Nations Vision Canada, we believe everyone deserves access to quality eye care. Our mobile team of licensed optometrists and opticians brings comprehensive eye exams and a wide selection of eyewear directly to you. Your vision health is our priority.
• •Social Media Post: Your Purchase Makes a Difference! When you choose Nations Vision for your eyewear, you're not just investing in your sight – you're helping provide essential eye care to underserved Canadians. Together, we can bring clear vision to all. #VisionForAll #CommunityCare #SocialImpact
• •Website Banner: Accessible Eye Care for Every Canadian. Nations Vision Canada: Quality, portable, and affordable services for schools, seniors, and communities in need.
• •Email Snippet (to a potential partner organization): Partner with Nations Vision Canada and let's make clear vision a reality for the people you serve. Our portable eye care clinics offer professional, on-site services, eliminating barriers to essential healthcare.
• •Product Description (for glasses): Not just stylish frames – these glasses help fund a brighter future. With every pair purchased, you support our mission to provide equitable eye care to low-income children, seniors, and newcomers in our community.