Brand Tone

Passionate, Authentic, Traditional, Respectful, Quality-Focused, Confident, Customer-Centric, Accessible, and Global

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Customer Satisfaction
• •Accessibility & Affordability
• •Passion for Music
• •Sustainability
• •Fairness to Craftsmen

Best Practices

• •Use Passionate and Evocative Language: Words like 'soul,' 'legacy,' 'heartbeat,' 'passion,' and 'harmony' can convey the deep connection to music and the craft.
• •Offer support and highlight ease of purchase and worldwide access.
• •Ensure Authenticity in Storytelling: Leverage the brand's origin story and the dedication of its craftsmen to create a narrative that resonates with those seeking genuine, traditionally made instruments.
• •Share customer testimonials that echo these values.
• •Maintain a tone that balances respect for tradition with a modern approach to customer service and global accessibility.

Social Perception

Trusted Source for Quality Instruments, Excellent Craftsmanship, Good Customer Service, Reliable International Shipper, Authentic and Passionate

Copy Examples

• •Experience the soul of Indian music with our handcrafted harmoniums, built with passion and tradition.
• •From seasoned teak wood to the skilled hands of our artisans, we ensure every instrument is a masterpiece.
• •Join our global community of musicians and discover the rich heritage of Indian instruments.
• •Your satisfaction is our priority. Enjoy worldwide free shipping, easy returns, and dedicated customer support.
• •Trusted for generations, bringing the heartbeat of Indian music to your doorstep.