Brand Tone

Friendly and Approachable, Helpful and Solution-Oriented, Aspirational yet Attainable, Transparent and Honest, Calm and People-First

Brand Values

• •Customer Happiness
• •Affordability & Value
• •Design & Aesthetics
• •Ease and Simplicity
• •Integrity and Transparency
• •People-First (Employees)
• •Long-Term Perspective

Best Practices

• •Always Prioritize the Customer: Frame copy around their needs, aspirations, and potential pain points (e.g., budget constraints, assembly frustrations). Use 'you' and 'your' frequently.
• •Keep it Simple and Clear: Avoid jargon or overly complex language. The tone is approachable, so the language should be too. Ensure instructions or product benefits are easy to understand.
• •Emphasize Solutions and Benefits, Not Just Features: Instead of just saying 'durable materials,' explain how that benefits the customer (e.g., 'Built to last, so you can enjoy it for years to come'). Connect ease of assembly to more free time or a stress-free experience.
• •Inject Warmth and Positivity: Use positive language and a friendly, encouraging tone. Reflect the 'Customer Happiness' value in every communication. Small touches like exclamation points (used judiciously) or words like 'love,' 'joy,' and 'beautiful' can help.
• •Be Authentic and Transparent: Align copy with the brand's stated values of honesty and integrity. If referencing policies like the lifetime warranty or 100-day returns, do so confidently as proof of the brand's commitment.

Social Perception

Positive, Excellent Customer Service, Good Value for Money, Easy to Deal With, Trendy and Modern

Copy Examples

• •Headline: Dream Home, Real Budget. Body: Get the designer look you love without the eye-watering price tag. Nathan James makes stylish, easy-to-assemble furniture that turns your vision into reality. Create a space you’ll adore, effortlessly.
• •Headline: Your Weekend Project? A Stunning New Room. Body: Forget complicated instructions and frustrating builds. Our furniture is designed for easy assembly, so you can spend less time building and more time loving your new space. Your stylish upgrade is just a few simple steps away!
• •Headline: We’re Obsessed With Your Happiness. (Seriously!) Body: From a 100-day free return policy to a lifetime warranty and a customer happiness team that actually *loves* to help, we’re here for you every step of the way. Decorating should be fun, not a fuss.
• •Headline: That “Wow, where’d you get that?” Feeling, For Less. Body: Discover on-trend furniture that brings instant style to any room. At Nathan James, we believe beautiful design should be for everyone. Get ready for compliments!
• •Headline: Minimalist Design. Maximum Joy. Body: Find the perfect pieces to create your calm, clutter-free oasis. Our thoughtfully designed furniture combines clean lines with practical function, making it easy to build a home you truly love living in.