Brand Tone

Empowering & Activist, Conscious & Ethical, Sophisticated & Chic (Parisian), Passionate & Sincere, Informative & Transparent

Brand Values

• •Veganism & Cruelty-Free
• •Sustainability & Eco-Responsibility
• •Ethical Production
• •Female Empowerment & Inclusivity
• •Positive Impact
• •Transparency & Authenticity

Best Practices

• •Always intertwine your core values (vegan, ethical, sustainable, empowering) into your messaging, whether it's a product description, social media post, or "About Us" page.
• •Balance the strength of "militant" with the elegance of "Parisian chic." Your language should be passionate and determined, but also sophisticated and stylish. Avoid overly aggressive or preachy tones; instead, inspire and empower.
• •Share stories behind your materials, your production processes, and the impact of choosing ethical fashion. Use the blog and social media to educate your audience, reinforcing your authenticity.
• •Address your audience as intelligent, conscious consumers. Celebrate women in all their diversity. Ensure your copy reflects the inclusivity seen in your plus-size offerings.
• •Ensure your imagery on social media and your website aligns with the sophisticated, conscious, and empowering tone of your copy. The visuals should tell the same story as your words.

Social Perception

Positive & Niche Appeal, Emerging & Respected, Associated with Quality and Style, Empowering for Target Audience

Copy Examples

• •Meet the Aurore Bag in Apple Skin. 🌿 Chic. Vegan. Revolutionary. Crafted in Paris for the woman who leads with her values and her style. Because true beauty fights back. #LesMilitantes #VeganLeather #EthicalFashion #ParisianChic #SustainableStyle
• •Tired of compromising ethics for elegance? Les Militantes offers luxury vegan bags and apparel, sustainably made in Europe. Discover fashion that feels as good as it looks. Join the movement. Shop now. #BeautyFightsBack #ConsciousLuxury #MadeInParis
• •LES MILITANTES: Parisian style. Vegan heart. Ethical soul. Redefining fashion, one conscious choice at a time.
• •Be a Militante. Join our community of empowered women choosing fashion that aligns with their values. Get inspired, discover our latest Apple Skin creations, and learn more about how we’re making a difference, together. #FashionActivism #SustainableJourney
• •Our signature 'Liberté' Trousers: Tailored in the heart of Paris from GOTS-certified organic cotton, these trousers aren't just a statement of style, but a testament to our commitment. Vegan, ethically produced, and designed for every woman. Wear the change. #LesMilitantesValues #SlowFashion #MadeInParisWithLove