Brand Tone

Natural and Authentic, Eco-Conscious and Responsible, Expert and Trustworthy, Caring and Supportive, Accessible and Clear, Proudly French (Breton)

Brand Values

• •Naturality and Purity
• •Eco-Responsibility and Sustainability
• •Quality and Efficacy
• •Transparency and Ethics
• •Customer Well-being
• •Local Heritage and Innovation

Best Practices

• •Consistently integrate terms like "natural," "organic," "plant-derived," "eco-friendly," "sustainable," and "Made in France" to reinforce these core pillars.
• •Regularly mention the brand's experience, R&D efforts, quality controls, and the efficacy of its formulations to build and maintain trust.
• •Address the audience with language that reflects concern for their well-being, using supportive and reassuring terms.
• •Share insights into the brand's Breton heritage, family roots, and commitment to ethical practices, including eco-friendly packaging innovations.
• •Align the copy's tone across all platforms (website, social media, packaging, retailer descriptions) with visuals that reflect naturalness, health, and eco-consciousness for a unified brand experience.

Social Perception

Environmentally Conscious Leader, Provider of High-Quality Natural Products, Trustworthy and Reliable, Accessible and Broad-Ranging

Copy Examples

• •Naturally Effective, Responsibly Crafted. Discover Nat&Form: Pure, plant-based supplements from Brittany, designed for your well-being and our planet's. Experience the power of nature with our eco-conscious approach.
• •Your Health, Our Expertise. The Nat&Form Promise. For over 20 years, Nat&Form has blended scientific research with the finest natural ingredients. Trust our French-made, eco-friendly supplements for your daily vitality.
• •From the Heart of Brittany, For a Healthier You & Earth. Nat&Form brings you the best of Breton nature in every eco-designed pack. Choose supplements that care for you and the environment.
• •Wellness Rooted in Nature. Solutions for Every Body. Nat&Form offers a wide range of organic and natural supplements to support your unique health journey. Ethically sourced, expertly formulated, and always eco-responsible.
• •Choose Wellness. Choose Planet-Friendly. Choose Nat&Form. Join a movement towards healthier living and a greener earth. Our supplements are proof that nature and responsibility go hand-in-hand.