Brand Tone

Creative, Engaging, and Accessible

Brand Values

• •Joy and Connection
• •Creativity and Innovation
• •Accessibility and Education
• •Personalization and Inclusivity

Best Practices

• •Lead with "Fun" and "Creativity": Always frame the brand's offerings through the lens of enjoyment and innovation. Instead of just "piano lessons," it's "unlocking your creativity at the piano." Instead of "event music," it's "an unforgettable interactive experience."
• •Use Inclusive and Engaging Language: Employ questions and an inviting tone to make the audience feel like part of the creative process (e.g., "What should I play next?," "Tell me your vision"). This mirrors Nate's interactive performance style.
• •Highlight the "Unexpected": Continuously lean into the core brand differentiator: "NOT your average pianist." Use words like "surprise," "unexpected," "mashup," and "genre-bending" to keep the copy fresh and intriguing, reinforcing the idea that this is a unique musical brand.
• •Balance Professionalism with Playfulness: While the tone is fun, the underlying message should always be one of high-quality musicianship and professionalism. Mention his classical training or composition degree alongside the fact that he plays upside down to show that the "gimmick" is backed by serious skill.
• •Center the "Why" - Spreading Joy: The ultimate mission is to spread positivity and connect with people through music. Copywriting should circle back to this core value. Whether selling sheet music or booking a gig, the end goal is to bring a moment of happiness, inspiration, or wonder to the customer.

Social Perception

The public and customer perception of Nate Hance Piano is extremely positive. He is seen as a highly talented and versatile musician who is also a consummate entertainer. He is respected for his musical mastery and deep, varied repertoire, while also being viewed as an innovator and accessible educator.

Copy Examples

• •Your event is one-of-a-kind. Shouldn't your music be, too? From elegant classical melodies for your ceremony to getting your guests dancing with pop-hit mashups they'll never forget, Nate Hance delivers more than just a playlist—he creates the soundtrack for your memories. Let's make it unforgettable.
• •Ever heard 'Bohemian Rhapsody' as a 1920s ragtime tune? You have now. 😉 Dropping another genre-bending experiment for your ears. What song should I flip next? Drop your wildest ideas in the comments!
• •Tired of playing the same old arrangements? It's time to have fun at the piano again. Our sheet music shop is filled with creative, genre-bending arrangements for all skill levels. From a tango 'Happy Birthday' to a James Bond-style 'The Ants Go Marching In,' find your next favorite piece today.
• •Let's show your students that music isn't just about notes on a page—it's about creativity, curiosity, and connection. My interactive performances mix music, storytelling, and even some upside-down piano playing to inspire the next generation of creators. Let's bring the joy of music to your school.
• •Want free sheet music? Join my 'Musings and Music' monthly newsletter for my favorite new arrangements, random creative ideas, and a direct line to what's inspiring me at the piano. No spam, just a monthly dose of musical joy delivered to your inbox.