Brand Tone

Artistic & Creative, Warm & Approachable, Joyful & Positive, Nature-inspired & Gentle, Authentic & Passionate

Brand Values

• •Love of Nature & Botanicals
• •Artistry & Craftsmanship
• •Bringing Joy & Beauty
• •Authenticity & Personal Connection
• •Supporting Local & Community
• •Quality Customer Service

Best Practices

• •Embrace the "Botanical" Language: Use descriptive and evocative words related to nature, flowers, growth, and the outdoors (e.g., "serene," "vibrant," "delicate," "bloom," "freshly picked," "sunshine").
• •Keep it Personal and Approachable: Write as Natasha would speak – warm, friendly, and genuine. Share snippets of her personality (like her love for warm weather or thrifting, as seen in her bio) where appropriate to build connection.
• •Focus on Joy and Beauty: Highlight how the products bring happiness, beauty, and a sense of calm or inspiration to the customer's life and home.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the delicate, artistic, and nature-focused visuals. The words should feel as carefully crafted as the illustrations.
• •Be Authentic in Storytelling: Whether it's about a new product, the brand's origins, or a simple daily update, ensure the narrative feels true to Natasha's passion and the brand's roots. Avoid overly corporate or generic language.

Social Perception

High-Quality, Beautiful Products; Unique, Artistic Designs; Personal Touch & Good Service; A Connection to Nature; Support for an Independent Artist/Small Business

Copy Examples

• •Freshly picked for your walls! 🌿 Our new [Flower Name] botanical art print brings a touch of serene nature to any space. Hand-painted with love and printed on beautiful, textured paper. Where would you hang this little piece of sunshine? #NatashaVanderburgCo #BotanicalArt #HomeDecor #NatureInspired #WatercolorIllustration
• •Share a little joy with our Botanical Greetings Card Set. Featuring a collection of Natasha's signature floral illustrations, these cards are perfect for any occasion – or just because! Printed locally on eco-friendly paper, because beauty and kindness should go hand-in-hand. ✨ #GreetingCards #FloralDesign #PaperGoods #SendMoreMail #MadeInCanada
• •Email Newsletter Subject: A Little Bloom for Your Inbox 🌷 + A Special Treat Inside! (Email Body Snippet): Hello lovely! Just like the first flowers of spring, we wanted to bring a little brightness to your day. Discover our latest botanical creations, designed to add a touch of nature's magic to your home and heart...
• •Looking for a thoughtful gift that blooms with personality? 🎁 From vibrant art prints to charming enamel pins and beautifully illustrated stationery, find something unique at Natasha Vanderburg Co. Handcrafted designs inspired by the wild beauty of Canada. Shop local, give beautifully. #GiftIdeas #SupportSmallBusiness #BotanicalGifts #ShopKelowna #NatashaVanderburg
• •From a passion project sprinkled with morning coffee and a love for all things blooming, Natasha Vanderburg Co. grew! I believe in the simple joy of a hand-drawn flower and the warmth it can bring to a home. Every design starts with a pencil and brush, hoping to share a little piece of nature's art with you. Thank you for being part of this journey! - Natasha 🌿 #ArtistBehindTheBrand #PassionToProduct #BotanicalArtist #CreativeJourney