Brand Tone

Sophisticated, intellectual, and serene. Communicates with a deliberate and thoughtful voice that avoids hyperbole; language is poetic and evocative, positioning the brand as an authority in thoughtful design.

Brand Values

• •Minimalism and Serenity
• •Human-Centered Design
• •Materiality and Craftsmanship
• •Thoughtful Integration

Best Practices

• •Use an Evocative & Intellectual Lexicon: Consistently use words like "sensory," "thoughtful," "serenity," "sculpted," "materiality," and "cohesive." This reinforces the brand's sophisticated and intellectual positioning.
• •Focus on the "Why" Behind the Design: Never just describe what something looks like. Explain the intention behind it. For example, don't just say "a wood-paneled room"; say "wood panels were used to add warmth and comfort to an otherwise mechanical environment."
• •Maintain a Calm and Assured Tone: The copy should be confident but never loud or salesy. Avoid exclamation points and aggressive calls-to-action. The tone should mirror the serene spaces the brand creates.
• •Emphasize Both Environment and Object: Bridge the gap between the interior design services and the product shop. Use language that shows they stem from the same design philosophy—creating "total design experiences," from the room down to the glass in your hand.
• •Tell the Story of Craft and Collaboration: When discussing products, highlight the craftsmanship ("hand-blown in Quebec") and partnerships (Welmo Studio). This adds a layer of authenticity and value that aligns with the brand's emphasis on quality materiality.

Social Perception

Highly positive within the professional design community, viewed as an award-winning, innovative firm associated with high-concept, well-executed, aesthetically pleasing, and human-centered projects. Among consumers of smaller design objects, the perception is excellent, with the brand seen as a provider of high-quality, well-packaged goods, resulting in high customer satisfaction.

Copy Examples

• •Sculpting serenity. Our latest residential project explores the dialogue between light, texture, and form. We believe a home should be a sanctuary of quiet contemplation, where every detail contributes to a seamless sensory experience. #NatashaThorpeDesign #MinimalistInterior #SensoryDesign
• •Design for moments of exception. The Saturn Glass reconsiders the ritual of wine, allowing you to cradle your drink without warming it. Its stable, lap-friendly form and swirling-conducive shape make it a seamless extension of your moment of peace. Hand-blown in Quebec.
• •We are translators. We take the unsaid feelings of a space—the collective meaning, the desired calm—and translate them into tangible, impactful design. Our work is a quiet, considered minimalism, creating environments that are not just lived in, but felt.
• •Your environment shapes you. At Natasha Thorpe Design, we create total design environments where every object and surface works in harmony. From award-winning interiors to hand-blown glassware, discover design that elevates the everyday. Explore our portfolio.
• •Subject: Beyond Aesthetics: Designing for Well-being. | In a world of noise, your space should be a source of calm. Our design philosophy is rooted in creating serene, human-centric environments that enhance comfort and reduce anxiety. Discover how our thoughtful approach to minimalism can transform your space.