Brand Tone

Personal, passionate, artisanal, sophisticated, and elegant.

Brand Values

• •Artisanal Quality
• •Timelessness and Accessibility
• •Authenticity and Trust
• •Passion and Personal Story

Best Practices

• •Maintain the Founder's Voice: Continue to use a personal, first-person narrative where appropriate, especially in "About" sections and blog posts. This reinforces the brand's authenticity.
• •Emphasize Craftsmanship: In all copy, highlight the use of traditional techniques, small-batch production, and the founder's direct involvement. This is a key differentiator.
• •Use Elegant and Evocative Language: Words like "timeless," "heirloom," "elevated," and "artisanal" will reinforce the brand's sophisticated and high-quality positioning.
• •Tell the Story: Weave the narrative of inspiration—like the trip to Rome—into product descriptions and marketing materials to create a deeper connection with the customer.
• •Focus on "Everyday Luxury": Bridge the gap between high-end jewelry and daily wear by using phrases like "wearable art" and "elevated staples" to make the products feel both special and accessible.

Social Perception

Currently limited to its website, projecting an image of a high-quality, trustworthy, and personal business. Perceived as a niche, new, and exclusive brand that lets product quality speak for itself, due to a lack of external online presence or public dialogue.

Copy Examples

• •Wear a Piece of History. Our new collection, inspired by the timeless beauty of ancient Rome, is crafted to be your modern heirloom.
• •The Jackie Ring: An elevated staple for your everyday. Designed and handcrafted with passion, this piece is a testament to timeless elegance. Made in small batches to ensure unparalleled quality, it's more than a ring—it's a wearable piece of art.
• •At Natasha Francesca Designs, every piece of jewelry tells a story. Founded by Natasha Bernon in 2021, we are dedicated to creating accessible art through traditional, handcrafted techniques. For us, luxury is personal.
• •Timeless treasures, just for you. Discover our latest handcrafted designs.
• •Seeking something special? Natasha Francesca Designs offers fine jewelry, made with passion and designed to last. Treat yourself or a loved one to a piece of timeless elegance.