Brand Tone

Playful, Fun, Feminine, Elegant, Passionate, Story-Driven, Personal, Engaging, Modern, and Trendy

Brand Values

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Sustainability and Ethical Sourcing
• •Passion for Gemstones
• •Finnish Design

Best Practices

• •Embrace Playfulness: Use vibrant and expressive language. Don't be afraid to inject fun and personality into your descriptions and social media posts (e.g., "Life's too short for boring jewellery").
• •Highlight Individuality: Focus on how the jewellery helps the wearer express their unique self and tell their personal story. Use words like "unique," "personal," "story," and "expression."
• •Emphasize Quality and Craftsmanship with Passion: Talk about the handpicked gemstones, the skill of the artisans, and the story behind each stone, conveying the founders' passion.
• •Maintain an Elegant yet Accessible Voice: While the jewellery is fine and high-quality, the tone should remain approachable and inviting, reflecting the "elegant and feminine" but also "fun and colourful" aspects.
• •Be Open and Engaging: Especially on social media, ask questions, invite interaction, and share the joy of creating and wearing beautiful jewellery, mirroring their current TikTok strategy.

Social Perception

Unique, Distinctive, High Quality, Custom-Made, Positive Customer Service, Engaging, Modern, Recognized for Design

Copy Examples

• •Headline: Don't just wear jewellery. Tell your story. Body: At Natalina Jewellery, each gemstone is a whisper of the earth, each design a chapter of you. Discover handcrafted pieces as unique as your journey. #NatalinaStory #GemstoneExpression
• •Headline: Life's too vibrant for boring jewels. Body: Dare to dazzle? Our collection of colourful, handcrafted gemstone jewellery is designed for the playful spirit. Find the piece that shouts *you*. #BoldAndBright #NatalinaSparkle
• •Headline: More than an accessory, it's a piece of your heart. Body: Crafted with passion and the finest, ethically sourced gemstones. Natalina Jewellery: elegant, feminine, and designed to be cherished. #FineJewelleryFinland #SustainableSparkle
• •Headline: Get permanently sparkling! ✨ Body: Ready for a piece that’s truly part of you? Discover our permanent jewellery collection in Helsinki. Choose your chain, add a charm, and let's make it forever. Book your appointment today! #PermanentJewelleryHelsinki #NatalinaForever
• •Headline: Finnish Design. Global Shine. Body: From the heart of Finland, Natalina Jewellery brings you designs that celebrate individuality and the timeless beauty of natural gemstones. Ethically sourced, exquisitely made. #DesignFromFinland #NatalinaJewellery