Brand Tone

Passionate, expressive, and introspective; using powerful, emotional, direct, and personal language to convey the raw journey of creation.

Brand Values

• •Emotional Authenticity
• •Transformation and Reinvention
• •The Power of Color
• •Freedom and Expression

Best Practices

• •Consistently use strong, emotive words like "raw," "powerful," "unchained," "fury," "poetic," "intense," and "emotional" to describe the art and the creative process. This reinforces the brand's core identity.
• •Frequently reference the narrative of moving from jewelry to painting. This story of reinvention is a powerful brand asset that communicates courage, authenticity, and dedication to one's true calling.
• •Share the "why" behind the art. Explain the ritual of writing on the canvas and layering paint. This gives the audience a deeper, more intimate connection to the work and justifies its value beyond aesthetics.
• •When describing the artwork, always link the "jewel tones" and "bold colors" back to specific feelings like joy, hope, or intensity. This elevates the description from a simple feature to a benefit for the buyer (e.g., "bring joy into your home").
• •Write in the first person ("I," "my") as much as possible, especially on social media and in newsletters. This maintains the perception that customers are buying from and connecting with an individual artist, not a faceless company.

Social Perception

Perceived as a dedicated, professional, high-end, and personal artist. The brand conveys a cohesive and believable identity, attracting a niche community of art collectors and enthusiasts who engage directly through her controlled platforms.

Copy Examples

• •Beyond the layers of paint lie the words I couldn't speak. 'Midnight Bloom' is the result of a feeling that erupted in the studio—a wild, untamed energy translated into color. It's raw, it's real, and it's ready to find its home. Explore the story behind the strokes. Link in bio.
• •Your walls are missing a conversation piece. Natalie Waldman’s art isn’t just decoration; it’s an explosion of emotion. Born from a 20-year journey in design and a passion for untamed expression, each piece is a statement. Bring powerful, poetic energy into your space. Shop the new collection.
• •Own the Emotion. The intensity of an original, captured in a fine art print. Experience the bold jewel tones and unchained brushstrokes of Natalie Waldman's Neo-Expressionist work. The perfect infusion of passion for any room.
• •Subject: From the studio floor to your home... This week was a battle between canvas and chaos, and chaos won. I'm thrilled to share a glimpse into my latest work, a piece born from fury and ending in hope. For my subscribers, here is an exclusive first look at the collection before it goes public. See the passion for yourself.
• •Title: Unchained Melody. This piece began as a quiet hum of buried emotions and ended as a roaring anthem. Layers of acrylic and charcoal conceal and reveal a personal story, with each bold slash of color and every wild stroke representing a moment of release. This is not just a painting; it is a testament to the beauty of being free.