Brand Tone

Elegant, Artistic, and Celebratory, blending sophistication with a personal and approachable touch. Language is evocative, emphasizing beauty, quality, tradition, magic, and nostalgia.

Brand Values

• •Artistry and Craftsmanship
• •Exclusivity and Luxury
• •Tradition and Celebration
• •Joy and Meaning
• •American Made

Best Practices

• •Lead with Legacy and Artistry
• •Emphasize the "Why" Behind the Product
• •Use Evocative and Sensory Language
• •Maintain a Personal Connection
• •Reinforce Quality and Trust

Social Perception

Perceived as a prestigious, legacy brand with a loyal customer base. Natalie is seen as an authentic artist, personally connected to her work and followers. Products are viewed as cherished collectibles, part of annual traditions, and investments in art. Esteemed for skill and for creating beautiful, meaningful pieces, earning her titles like 'Queen of Christmas' and 'Diva of Decor'.

Copy Examples

• •Here's to the moments that deserve to last forever. ✨ Our new 'Everlasting Love' ornament is more than a gift; it as the beginning of a tradition. Hand-painted with care and adorned with Swarovski crystals, it as a timeless tribute to a beautiful journey. The perfect heirloom for the happy couple. #NatalieSarabella #HeirloomQuality #WeddingGift #HandPainted
• •This isn't just decoration. It's a memory waiting to be made. For 30 years, we've been crafting the sparkle that makes your holidays shine brighter. Discover the 2025 Holiday Collection, a symphony of color, light, and artistry, designed to be the heart of your family's celebration for generations to come.
• •For the discerning collector, the Natalie Sarabella signature is a promise of unsurpassed quality and timeless design. Explore the latest creations and add a new masterpiece to your collection.
• •Make it truly unforgettable. From a baby's first Christmas to a milestone anniversary, celebrate it with a one-of-a-kind, hand-painted treasure. Work directly with our studio to bring your vision to life on a classic Sarabella ornament. The ultimate personal touch.
• •A tribute to three decades of holiday magic. This anniversary edition Santa Claus is meticulously hand-painted in our American studio, capturing the timeless spirit of Christmas with a joyful expression and a twinkle in his eye. Embellished with hand-placed Swarovski crystals that catch the light, this substantial 6-inch German glass ornament is destined to be the star of your tree and a treasured family heirloom.