Brand Tone

Inspirational, Passionate, and Serene

Brand Values

• •Connection to Nature
• •Promoting Joy and Well-being
• •Inspiration and Personal Growth
• •Sustainability and Mindful Consumption
• •Authenticity and Intuition

Best Practices

• •Lead with Emotion and Inspiration: Start with the feeling you want to evoke. Use words like "joy," "peace," "inspire," and "vibrant" to connect with the core emotional mission of the brand. The goal is not just to sell art, but to sell a feeling.
• •Tell the Story Behind the Art: Every piece has an inspiration—a journey, a feeling, a moment in nature. Share these brief stories in descriptions and posts. This reinforces the brand's values of authenticity, travel, and connection to the earth.
• •Weave in Core Values Naturally: Mentioning values like sustainability (prints made to order) or the mission to give back (buying books for those in need) should be integrated into product descriptions, 'About' pages, and occasional posts to build a deeper brand connection.
• •Use "You" and "I" to Foster Connection: Maintain the personal, authentic voice of the artist. Use "I" when sharing personal stories or inspirations ("I was inspired by..."). Use "you" to speak directly to the customer and their desires ("Bring joy into your home..."). This creates a one-on-one conversational feel.
• •Maintain a Consistent Vocabulary: Create a "word bank" of on-brand terms (e.g., tranquility, vibrant, energy, flow, intuition, adventure, joy, serene) and use them consistently across all platforms—from the website to social media captions and email newsletters—to create a cohesive and recognizable brand voice.

Social Perception

The public perception of Natalie Ellis Art is highly positive, centered on the beauty and emotional impact of her work. Customers and followers connect with the vibrant colors and the feelings of joy and calmness the art evokes. The artist is seen as an inspirational figure who is passionate about her craft and her values, such as her love for nature and travel. Selling art to collectors across the globe, from the USA to Australia and Dubai, indicates a strong and positive international reputation. Her mission to buy inspiring books for those in need with every art sale further enhances this positive perception. The brand is perceived as offering high-quality, 'museum-quality' products that are meant to last a lifetime.

Copy Examples

• •Captured the ocean's wild energy and deep peace in this new piece, 'Ocean of Dreams.' My mission is to bring that soul-stirring feeling of the coast right into your home. I believe surrounding ourselves with the beauty of nature can lift our spirits and inspire us daily. May this artwork bring a wave of tranquility to your space. ✨ #NatalieEllisArt #OceanArt #AbstractPainting #ArtForVibrantLiving #CoastalDecor
• •Bring the everlasting joy of a blooming garden indoors with the 'Rewilding' print. This piece is a vibrant celebration of nature's energy, designed to fill your room with positivity and color. Each museum-quality giclée print is made to order on archival paper, ensuring its brilliance lasts a lifetime. Let this artwork be a daily reminder to live life in full color.
• •An invitation to live a more vibrant life.
• •Headline: Art That Feels Like Sunshine Body: Looking to brighten your home and lift your spirit? Discover the vibrant, nature-inspired collections of Natalie Ellis Art. From tranquil ocean scenes to joyful floral abstracts, find the perfect piece to transform your space and inspire your days. Worldwide shipping available. Shop the collection now.
• •Vibrant Art for a Vibrant Life. Explore original paintings and prints inspired by the joy of nature.